53: Refine Your Best Practices with Elizabeth O'Brien
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Do you ever email the same contact monthly or even weekly and wonder if it\\u2019s ever just, too much? Have you ever wondered if it\\u2019s ok to ask for interview questions in advance? Has a \\u201cDear PR people\\u201d tweet from a journalist ever made you wince? If you\\u2019ve answered yes to any of those questions, then this is the episode for you! We\\u2019re going \\u201cold school cool\\u201d with our roots and analyzing a winning pitch to start. With some new tips we hadn\\u2019t heard, you\\u2019ll want to tune in and add to your own, personalized \\u2018best practices\\u2019 library.
\\nIn this episode, you\\u2019ll learn best practices for\\u2026
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- Pitching the same contact consistently \\n
- Preparing experts for media interviews \\n
- Providing value beyond a story pitch \\n
Our guest is:
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- Elizabeth O\\u2019Brien, a senior finance reporter for Barron\\u2019s, with a special focus on retirement. Before Barron's, she was the deputy editor of Money.com, formerly Money magazine. She lives in Brooklyn with her husband and two sons. In her spare time, she enjoys roller skating and reading fiction. \\n