12: How to be a Helpful Human with Susan Johnston Taylor
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We sat down with freelance journalist, Susan Johnston Taylor about some real-life examples of when PR\\u2019s have exceeded her expectations and when they haven\\u2019t. We discuss what it takes to maintain a relationship with a freelance journalist (vs. a staff writer), but there are takeaways that may be implemented no matter whom you're reaching out to.
\\nIn this episode, you\\u2019ll learn...
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- How a real-life cold pitch resulted in coverage \\n
- How to take your HARO pitching to the next level \\n
- What keeps a journalist going back to the same PRs and sources
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