49: Benchmark Campaign Performance with Hannah Smith
b'
What do 2,000 digital PR pieces created by 11 agencies and in-house teams tell us about campaign success? Our guest shares her findings of this exact analysis with us. From this, you\'ll walk away with a greater understanding of what performance looks like across the board, and how your own work might fit into this landscape.
\\nIn this episode you\'ll learn:
\\n- \\n
- What placement numbers look like from thousands of campaigns \\n
- How to set up realistic expectations with stakeholders \\n
- Which factors impact campaign performance \\n
Our guest is...
\\nHannah Smith, Director of Worderist-- a company that offers consultancy, coaching, training & support to help develop and grow Creative, Production, and PR teams, improve processes and deliver results. Smith is an award-winning creative who\'s been deep in the trenches of content and PR for more than 15 years.
\\nPSST...
\\nHer dataset is publicly available, if you want to nerd out. :)
'