24: Hunt Down A Good Story (& Beauty Trends!) With Mara Schiavocampo

Published: Nov. 24, 2020, 10 a.m.

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In this episode you will get an up close and VERY personal look at how Mara Schiavocampo, celebrated TV journalist (currently: Dr. Oz) & podcast host, comes up with story ideas. While we learn she may not necessarily need to see your basic pitch come into her inbox, we still have a lot of fun learning what it does take to collaborate with her on episodes. 

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In this episode, you\\u2019ll learn\\u2026 

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  • How reporters generate their own story ideas 
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  • Why digital footprint matters with guest sourcing 
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  • What other tactics that are more influential than a cold email
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