BROADCASTS.com

b'

The term \\u201cstorytelling\\u201d gets thrown around so much, that it often loses its meaning in the marketing world. In fact, how often do you, as a PR professional, stop to think about the stories that you tell journalists about the brand you represent?  Our guest today, Park Howell, is a storytelling evangelist who wants PR\\u2019s to understand what TRUE storytelling is, why it\\u2019s imperative in your work, and how to apply proven principles to ensure you\\u2019re always telling impactful stories about your brand.

In this episode, you\\u2019ll learn...

\\n
• The \\u2018And, But & Therefore\\u2019 (aka the ABT) narrative framework
  \\n
\\n
• The 5 primal elements of storytelling
  \\n
\\n
• How to incorporate these storytelling principles into your PR work
  \\n
  \\n
\\n