71: Build a Moat Using Content-Led PR with Hannah Smith
We have a repeat guest joining us today. We\u2019ll talk about something that\u2019s been on her mind, which is the growth of asset-less PR in lieu of hero/content-led campaigns. We\u2019ll discuss potential reasons why this may be, and what the potential opportunity cost is of forgoing the use of content in your PR strategy. Plus, she makes a pretty strong argument for \u201cbuilding a moat\u201d and how to go about doing this to set your client or company apart from the competition.
\nIn this episode, you'll learn\u2026
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Why many companies should not solely rely on asset-less PR
\n \n The benefits of hero (aka content-led) PR
\n \n What \u201cbuilding a moat\u201d means and how to get started
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Our guest:
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Hannah Smith, Director of Worderist-- a company that offers consultancy, coaching, training & support to help develop and grow Creative, Production, and PR teams, improve processes and deliver results. Smith is an award-winning creative who's been deep in the trenches of content and PR for more than 15 years.\xa0
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