67: Make Peoples Lives Better with Diana Kelly Levey

Published: Aug. 21, 2023, 4 p.m.

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Today\\u2019s episode stems from a freelance journalist\\u2019s heartfelt confession of how she deals with nerves before conducting interviews. As publicists, we too deal with these nerves, but to hear it from the other side? Refreshing. We speak with our guest regarding her experience of working with sources and come out understanding just how much care goes into a freelance journalist\\u2019s work. We\\u2019ll cover how shopping roundups are put together and how older pitches and smaller, \\u201chometown experts\\u201d (think: local podiatrist) fit into this world. With it, come out on top with new ways to provide value to those reporters whose mission is simply to make their audience\\u2019s lives better.

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In this episode, you'll learn why\\u2026

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  • key phrases matter with pitches and story ideas

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  • imaginary editorial headlines create winning subject lines

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  • ALL experts should pay attention to shopping stories

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Our guest is:

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  • Diana Kelly Levey is a freelance writer, journalist, published author, and editor whose work has been featured in outlets such as Health, Real Simple, InStyle, and Reader's Digest, just to name a few. She has 20 years of experience working for national publications and award-winning brands on staff and as a freelancer. She thrives when she is covering topics, products, and services that help people and can improve readers\\u2019 lives in some way.

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