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Proof to Product

Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources

250 | How she added $55k in revenue by adding a digital product to her e-commerce shop with Dani Bruflodt, The Daily Page

Published: May 24, 2022, 1 p.m.
Duration: 26 minutes 23 seconds

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210 | How 2 Months on Tiktok Led to 40% Rise in Website Traffic & 25%+ Increase in Sales With Kyle Sommer, Sommer Letter Co

Published: June 22, 2021, 8 a.m.
Duration: 29 minutes 55 seconds

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094 | Emily Marks, Carina Paper Co on why discomfort can lead to personal growth & how she strategic plans for her business.

Published: March 5, 2019, 9 a.m.
Duration: 30 minutes 58 seconds

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090 | Part 2 - Rachael Hetzel, Pistachio Press and Briana Feola, Brainstorm on why bigger doesnt always mean better and communicating your core values to attract the right clients, customers and team members

Published: Jan. 31, 2019, 9 a.m.
Duration: 33 minutes 35 seconds

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089 | Part 1 - Rachael Hetzel, Pistachio Press and Briana Feola, Brainstorm on freedom versus stability, keeping up with the Joneses, overcoming FOMO

Published: Jan. 29, 2019, 9 a.m.
Duration: 29 minutes 20 seconds

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088 | Zoe Scharf, Greetabl on email sequences, sales funnels and Facebook ads

Published: Jan. 22, 2019, 9 a.m.
Duration: 37 minutes 48 seconds

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087 | Part 2 - Natasha Case, Coolhaus on messaging and storytelling, why leadership and managing are different skills and why its good for entrepreneurs to dream big

Published: Jan. 17, 2019, 9 a.m.
Duration: 32 minutes 11 seconds

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086 | Part 1 - Natasha Case, Coolhaus on launching with a minimum viable product and balancing data with intuition in product development

Published: Jan. 15, 2019, 9 a.m.
Duration: 24 minutes 47 seconds

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083 | Danni Hong, oh hello friend on exhibiting at craft shows, owning a brick & mortar store and her journey of scaling up & down to make her business fit her life

Published: Dec. 11, 2018, 9 a.m.
Duration: 34 minutes 30 seconds

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082 | Part 2 - Sarah Parrott Bianculli, Parrott Design on hiring a team, managing multiple businesses and defining success

Published: Dec. 6, 2018, 9 a.m.
Duration: 28 minutes 4 seconds

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081 | Part 1 - Sarah Parrott Bianculli, Parrott Design on shifting her business model, finding manufacturing partners and discontinuing product

Published: Dec. 4, 2018, 9 a.m.
Duration: 27 minutes 15 seconds

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079 | Alison Prince on how she leverages influencers to sell her products and why testing your product is the most important thing you can do in e-commerce.

Published: Nov. 13, 2018, 9 a.m.
Duration: 44 minutes 54 seconds

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078 | Taylor Elliott, Taylor Elliott Designs on working with a fulfillment house and sales reps

Published: Nov. 6, 2018, 9 a.m.
Duration: 30 minutes

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077 | Tanya Wheeless, Happy Grace on why she never wanted to be an entrepreneur and the value of investing in professional development

Published: Oct. 30, 2018, 8 a.m.
Duration: 45 minutes 16 seconds

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076 | Kaye Putnam on building a strong brand and how she has created an independent location business.

Published: Oct. 23, 2018, 8 a.m.
Duration: 30 minutes 23 seconds

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075 | Shelley Seguinot, I'm Inkpressed on shifting selling wholesale to licensing her art.

Published: Oct. 16, 2018, 8 a.m.
Duration: 32 minutes 55 seconds

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074 | Elle Drouin, Styled Stock Society on using stock photography to streamline social media and why our products & services need to solve a problem

Published: Oct. 9, 2018, 8 a.m.
Duration: 34 minutes

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071 | Amber Rae on strategies for combating worry, fear and anxiety while infusing more wonder and creativity into our days

Published: Sept. 11, 2018, 8 a.m.
Duration: 30 minutes 2 seconds

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Katie Hunt | Getting clear on what you need before you hire

Published: Sept. 7, 2018, 8 a.m.
Duration: 7 minutes 45 seconds

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070 | Lillian Farag on licensing, collaborations and the growing pains of being an entrepreneur.

Published: Sept. 4, 2018, 8 a.m.
Duration: 30 minutes 46 seconds

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From the Archives | Briana & Jason of Brainstorm on infusing personal interests into your creative work, using a strong brand to attract the right clients and why your business should always be in some state of transition.

Published: Aug. 30, 2018, 8 a.m.
Duration: 44 minutes 40 seconds

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From the Archives | Heather Haynie & Dani Antol, Rock Paper Scissors on running a brick & mortar shop, dividing responsibilities and how they've overcome personal and business challenges together

Published: Aug. 28, 2018, 12:34 p.m.
Duration: 40 minutes 34 seconds

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From the Archives | Erin Ozer, Knot & Bow on her humble beginnings, manufacturing challenges and the benefits of strategically and slowly adding members to your team

Published: Aug. 23, 2018, 8 a.m.
Duration: 37 minutes 33 seconds

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From The Archives | Kristen Ley, Thimblepress on hiring from within, fostering a team environment, partnerships & collaborations and how she fell into business backwards.

Published: Aug. 21, 2018, 8 a.m.
Duration: 46 minutes 3 seconds

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069 | Johnny & Joanna Galbraith, Letterfolk on reinventing the letter board market, thoughts on copy cats and how they leverage social media to nurture their customers and share their company story.

Published: Aug. 14, 2018, 8 a.m.
Duration: 35 minutes 34 seconds

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065 | Caroline Vasquez, Palomas Nest on staying true to your brand story and why it is important to know who your customer is.

Published: July 17, 2018, 8 a.m.
Duration: 36 minutes 56 seconds

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062 | Brice McBeth, Reap Marketing on how his digital marketing agency built a company that sold salon chairs and optimized its e-commerce conversions by over 950%.

Published: June 26, 2018, 8 a.m.
Duration: 42 minutes 26 seconds

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Katie Hunt | How to create a wholesale resource page

Published: June 22, 2018, 8 a.m.
Duration: 4 minutes 19 seconds

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061 | Rhonda Warren, Color Box Design & Letterpress on how word of mouth referrals make up almost 70% of her business, why she'll never give up custom work and how she knew it was time to hire a team.

Published: June 19, 2018, 8 a.m.
Duration: 32 minutes 59 seconds

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Katie Hunt | Choose your manufacturing partners wisely

Published: June 15, 2018, 8 a.m.
Duration: 7 minutes 43 seconds

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060 | Ronnie Williams, DeFrance Printing on ways to save money on printing costs, common mistakes people make in their file set-up, and why its important to build relationships with your manufacturing partners.

Published: June 12, 2018, 8 a.m.
Duration: 35 minutes 13 seconds

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059 | Suann Song, Appointed on launching a brand through Kickstarter, the process for redesigning her website and why fresh products are at the core of a successful product based business

Published: June 5, 2018, 8 a.m.
Duration: 37 minutes 32 seconds

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Special Edition | 2018 National Stationery Show Recap - Part 1

Published: May 29, 2018, 8 a.m.
Duration: 20 minutes 21 seconds

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058 | Chelsea Sonksen, Boss Ladies Magazine on layering in new products and services, working towards a freedom business model and why making a good first impression is so important.

Published: May 22, 2018, 8 a.m.
Duration: 28 minutes 15 seconds

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057 | Christine Miller, Bundle Design on turning her hobby into a business, lessons learned from the National Stationery Show and how exhibiting at NSS opened the door to working with Paper Source

Published: May 15, 2018, 8 a.m.
Duration: 31 minutes 18 seconds

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056 | Kelly Parker Smith, Hello World Paper Co. on prioritizing profitable projects, setting boundaries to protect our time and three strategies for enhancing your Etsy shop

Published: May 8, 2018, 8 a.m.
Duration: 37 minutes 26 seconds

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055 | Lisa Sarmento, Tiramisu Paperie on 'entrepreneurial gardening', fast paced growth and what she skimped and splurged on at her first wholesale trade show

Published: May 1, 2018, 8 a.m.
Duration: 38 minutes 5 seconds

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054 | Jessica McSweeney, Little Well Paper Co. on shifting from a service based business to a product based business and why relationships are critical in business

Published: April 24, 2018, 8 a.m.
Duration: 35 minutes 38 seconds

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053 | Megan Auman on product photography and leveraging Pinterest for sales

Published: April 17, 2018, 8 a.m.
Duration: 40 minutes 34 seconds

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Katie Hunt, TSBC on why she needed to refocus her priorities and how she did it

Published: April 13, 2018, 8 a.m.
Duration: 11 minutes 50 seconds

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052 | Lichia Liu, Gotamago on pursuing her passion, building a team and creating systems and why she thinks it is important to jump before you feel ready

Published: April 10, 2018, 8 a.m.
Duration: 31 minutes 40 seconds

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051 | Kim Burks, Ramona & Ruth on changing her business name, growing her wholesale program and how reps have enhanced her business

Published: April 3, 2018, 8 a.m.
Duration: 28 minutes 12 seconds

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050 | Zoe Scharf, Greetabl on chasing wholesale, identifying core customers and how angel investing fueled their business growth

Published: March 27, 2018, 8 a.m.
Duration: 51 minutes 12 seconds

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049 | Emily Thompson, Being Boss on why being boss requires vision and hustle, the importance of setting boundaries and being open to saying yes to the right opportunities

Published: March 20, 2018, 8 a.m.
Duration: 42 minutes 56 seconds

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048 | Laura Hooper Leader & Alyssa Bobbett, Laura Hooper Calligraphy on diversifying income, pricing custom projects and engaging with their 318k instagram followers

Published: March 13, 2018, 8 a.m.
Duration: 50 minutes 27 seconds

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047 | Autumn Witt Boyd on understanding, protecting and enforcing your copyright and trademark rights

Published: March 6, 2018, 9 a.m.
Duration: 36 minutes 42 seconds

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046 | Richele Silva, Richie Designs on leveraging past work experiences and the benefits of growing our businesses slow and steadily

Published: Feb. 27, 2018, 9 a.m.
Duration: 28 minutes 25 seconds

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Katie Hunt | 3 things I learned from selling girl scout cookies

Published: Feb. 23, 2018, 9 a.m.
Duration: 6 minutes 44 seconds

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045 | Caroline Hull, Caroline Creates on pivoting, taking breaks in business and how our past experiences shape who we are today

Published: Feb. 20, 2018, 9 a.m.
Duration: 43 minutes 8 seconds

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044 | Heather Haynie & Dani Antol, Rock Paper Scissors on running a brick & mortar shop, dividing responsibilities and how they've overcome personal and business challenges together

Published: Feb. 13, 2018, 9 a.m.
Duration: 39 minutes 49 seconds

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043 | Renee Griffith, HeartSwell Co on changing her business name, finding a voice within your brand and why she scraped her product line and started anew

Published: Feb. 6, 2018, 9 a.m.
Duration: 35 minutes 17 seconds

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042 | Beth Penn, Bneato Bar on misconceptions around clutter, tips for tidying and the benefits of decluttering your home and business life

Published: Jan. 30, 2018, 9 a.m.
Duration: 28 minutes 18 seconds

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041 | Melanie Karlins, Grey Moggie on retail craft markets, overcoming creative blocks and redefining success for different seasons in life

Published: Jan. 23, 2018, 9 a.m.
Duration: 34 minutes 37 seconds

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040 | Rebekah Tennis, Wild Ink Press on responsiveness, reliability and how she pitches wholesale buyers

Published: Jan. 16, 2018, 9 a.m.
Duration: 33 minutes 28 seconds

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039 | Nicole Block, The Nic Studio & Tyles on how her life inspires her work, benefits of getting a workspace outside of her home and challenges she faced when creating a new product category

Published: Jan. 9, 2018, 9 a.m.
Duration: 39 minutes 42 seconds

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From the Archives | Katie Wilson, The Good Twin on trendsetting, sticking to your core values and the importance of slow sustainable growth

Published: Jan. 4, 2018, 9 a.m.
Duration: 45 minutes 8 seconds

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From the Archives | Tonya Dalton, inkWELL Press on systems, automations and prioritizing your home and business life

Published: Jan. 2, 2018, 9 a.m.
Duration: 40 minutes 52 seconds

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From the Archives | Jen Gotch, Ban.do on building and leveraging a strong brand, the importance of self-reflection at all phases of business and how she built Ban.do into the lifestyle brand it is today

Published: Dec. 28, 2017, 9 a.m.
Duration: 45 minutes 31 seconds

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From the Archives | Kimberley Yurkiewicz, Crow & Canary on sales reps, why you need a printed catalog for wholesale and the importance of giving back

Published: Dec. 26, 2017, 9 a.m.
Duration: 41 minutes 41 seconds

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038 | Erin Dollar, Cotton & Flax on navigating licensing partnerships

Published: Dec. 19, 2017, 9 a.m.
Duration: 37 minutes 32 seconds

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037 | Sarah Edmonds and Tammy Lawrence, Banquet Atelier & Workshop on taking risks with new products, letting passion steer business decisions and why this Canadian company exhibits at U.S. based wholesale shows

Published: Dec. 12, 2017, 9 a.m.
Duration: 36 minutes 11 seconds

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036 | Cara Underwood, Underwood Letterpress on outsourcing manufacturing, building relationships and living life with no regrets

Published: Dec. 5, 2017, 9 a.m.
Duration: 35 minutes 2 seconds

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035 | Gia Graham, Betsywhite Stationery on Pinterest, faking it until you make it and why she chose to discontinue her wholesale line

Published: Nov. 28, 2017, 9 a.m.
Duration: 32 minutes 43 seconds

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034 | Adam Smith, Life is Funny Press on pursuing entrepreneurship, juggling family & business and why it's important to not force yourself into creative work that doesn't feel right.

Published: Nov. 24, 2017, 9 a.m.
Duration: 30 minutes 12 seconds

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033 | Samantha Barsky, Noteify on sourcing new manufacturing partners, leveraging passive income streams, and starting small when branching into new products

Published: Nov. 23, 2017, 9 a.m.
Duration: 35 minutes 58 seconds

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032 | Jeanette Champion-Fanning, Sweet Perversion on gaining momentum in business, running a debt-free company and owning our mistakes

Published: Nov. 22, 2017, 9 a.m.
Duration: 51 minutes 45 seconds

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031 | Heather Lins, Heather Lins Home on licensing opportunities, pitching the press and how being busy doesn't always equate to being productive

Published: Nov. 21, 2017, 9 a.m.
Duration: 51 minutes 37 seconds

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Katie Hunt, TSBC on camaraderie not competition

Published: Nov. 20, 2017, 9 a.m.
Duration: 5 minutes 21 seconds

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030 | Kyle Durrie, Power and Light Press on tradeshows, transitions and how she raised $80,000 for Planned Parenthood

Published: Nov. 14, 2017, 9 a.m.
Duration: 42 minutes 30 seconds

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029 | Sean McCabe, SeanWes on getting unstuck in your business, the power of masterminds and overlapping a day job and a side hustle.

Published: Nov. 7, 2017, 9 a.m.
Duration: 33 minutes 9 seconds

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028 | Mary Beth Storjohann, Workable Wealth on money misconceptions, financial accountability and why you need to know your numbers

Published: Oct. 31, 2017, 8 a.m.
Duration: 44 minutes 4 seconds

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023 | Jon Acuff on misconceptions around productivity and goal setting, how to set yourself up for success and why its ok to let yourself be bad at certain things!

Published: Sept. 26, 2017, 8 a.m.
Duration: 32 minutes 47 seconds

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Katie Hunt, TSBC on gratitude, thanking your mentors & a heartfelt thank you to our TSBC speakers

Published: Sept. 22, 2017, 8 a.m.
Duration: 4 minutes 1 second

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022 | Emma James & Bailey Rivera, Antiquaria on pivoting in business, prioritizing personal happiness, and working with a business partner

Published: Sept. 19, 2017, 8 a.m.
Duration: 42 minutes 10 seconds

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021 | Stephanie Clarke, Dahlia Press on transitioning from a side hustle, working with reps and her system for outsourcing product packaging

Published: Sept. 12, 2017, 8 a.m.
Duration: 31 minutes 8 seconds

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Katie Hunt, Tradeshow Bootcamp on hosting live events.

Published: Sept. 8, 2017, 8 a.m.
Duration: 6 minutes 55 seconds

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020 | Julie Richardson, Julie Ann Art on building community with customers, dealing with copy cats and why shes focused on creating products with purpose

Published: Sept. 5, 2017, 8 a.m.
Duration: 31 minutes 10 seconds

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019 | Victoria Venturi, Paper Epiphanies on marketing to multiple sales channels, building relationships with press and the importance of honing your brand voice and messaging

Published: Aug. 29, 2017, 8 a.m.
Duration: 35 minutes 27 seconds

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Katie Hunt, TSBC on the benefit of mastermind groups

Published: Aug. 24, 2017, 8 a.m.
Duration: 5 minutes 12 seconds

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018 | Bryn Chernoff, Paperfinger on transitioning from your day job into your business full time, finding your unique voice and refueling with business retreats

Published: Aug. 22, 2017, 8 a.m.
Duration: 47 minutes 47 seconds

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017 | Rosanna Kvernmo, Iron Curtain Press on her experience as both a wholesaler & a store owner, product development and finding your unique voice.

Published: Aug. 15, 2017, 8 a.m.
Duration: 35 minutes 49 seconds

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016 | Shayna Norwood, Steel Petal Press on balancing a wholesale business and retail storefront and how to pitch your products to retailers.

Published: Aug. 8, 2017, 8 a.m.
Duration: 33 minutes 5 seconds

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015 | Allison Brennan & Jessica Tree, The Social Type on their inspiration for creating new products, how they split responsibilities as business partners and the importance of slow, but steady growth in their business.

Published: Aug. 1, 2017, 8 a.m.
Duration: 30 minutes 5 seconds

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014 | Heather Harris, Copper Bottom Design on how to know if you're ready for overseas manufacturing, how the whole process works, and common errors people make when they're creating day planners.

Published: July 25, 2017, 8 a.m.
Duration: 35 minutes 6 seconds

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013 | Jen Gotch, Ban.do on building and leveraging a strong brand, the importance of self-reflection at all phases of business and how she built Ban.do into the lifestyle brand it is today.

Published: July 18, 2017, 8 a.m.
Duration: 44 minutes 44 seconds

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012 | Tara Gentile, CoCommercial on overcoming mindset obstacles, proactive decision making in business and how to align yourselves with partners that elevate your brand.

Published: July 11, 2017, 8 a.m.
Duration: 49 minutes 38 seconds

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011 | Rachael Hetzel, Pistachio Press on the mindset shifts, juggling business and babies and why its important to give back to our industry.

Published: July 4, 2017, 8 a.m.
Duration: 36 minutes 34 seconds

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010 | Erin Ozer, Knot & Bow on her humble beginnings, manufacturing challenges and the benefits of strategically and slowly adding members to your team

Published: June 27, 2017, 8 a.m.
Duration: 36 minutes 50 seconds

Listed in: Arts

009 | Kimberley Yurkiewicz, Crow & Canary on sales reps, why you need a printed catalog for wholesale and the importance of giving back.

Published: June 20, 2017, 8 a.m.
Duration: 40 minutes 54 seconds

Listed in: Arts

008 | Briana & Jason of Brainstorm on infusing personal interests into creative work, using a strong brand to attract the right clients and why your business should always be in some state of transition.

Published: June 13, 2017, 8 a.m.
Duration: 44 minutes

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007 | Meg Sutton, Belle & Union Co., on research & development of new products, working with sales reps, goal setting and why it is important to remember that running a business is a marathon, not a sprint.

Published: June 6, 2017, 8 a.m.
Duration: 36 minutes 13 seconds

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NSS Part 2 | Interviews with Parrott Design, Iron Curtain Press, Lanas Shop, Julie Ann Art, Reyn Paper Co., Banquet Workshop

Published: June 2, 2017, 2:05 p.m.
Duration: 28 minutes 31 seconds

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NSS Part 1 | Interviews with Dahlia Press, The Good Twin, Fugu Fugu Press, Meeschmosh, Friendly Fire Paper and Sugar Paper

Published: June 2, 2017, 1:58 p.m.
Duration: 23 minutes 58 seconds

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006 | Katie Wilson, The Good Twin on trendsetting, sticking to your core values and the importance of slow sustainable growth.

Published: May 30, 2017, 8 a.m.
Duration: 44 minutes 21 seconds

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005 | Sara McNally, Constellation & Co. on juggling a manufacturing business and retail shop, utilizing interns and falling in love with letterpress

Published: May 23, 2017, 8 a.m.
Duration: 41 minutes 25 seconds

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004 | Kristen Ley, Thimblepress on hiring from within, fostering a team environment, partnerships & collaborations and how she fell into business backwards.

Published: May 16, 2017, 8 a.m.
Duration: 45 minutes 23 seconds

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003 | Lindsay Henry, Inklings Paperie on client experience, slow growth and self care

Published: May 9, 2017, 9 a.m.
Duration: 25 minutes 51 seconds

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002 | Sam Kramer, Near Modern Disaster on releasing new products, working with sales reps and treating your business like a business.

Published: May 9, 2017, 8:30 a.m.
Duration: 42 minutes 7 seconds

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001 | Jen Pham Corbett & Lisa Towns, Farewell Paperie on product development, business partnerships, hiring and taking risks.

Published: May 9, 2017, 8 a.m.
Duration: 55 minutes 26 seconds

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Welcome to Proof to Product

Published: April 11, 2017, 7:19 p.m.
Duration: 5 minutes 7 seconds

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