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Your business has a lot of moving parts. It\\u2019s easy to let opportunities to make a little extra money (or eliminate sneaky expenses) slip right past your radar. So how can you optimize your revenue and minimize those \\u201cleaky pipe\\u201d expenses? The answer is right on your website!

In this episode, I\\u2019m talking to e-commerce conversion expert Reese Spykerman about all the hidden places you can find extra money in your business. She\\u2019ll share her tips for crafting a beautiful and functional e-commerce website, and we\\u2019ll chat about a few of the trends we\\u2019re seeing in the online business world right now.

You\'ll learn:

• Where to find extra money (and sneaky expenses) in your ecommerce business
• Why you might be doing your business a disservice by making your website too pretty
• How to put yourself in your customers\\u2019 shoes and make them feel understood

For full show notes, resources and a transcription, please head to bit.ly/PTPEp224

For more support with your marketing & sales strategies, check out LABS at http://www.prooftoproduct.com/labs