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Adina Segal is the owner of Bunny Bear Press, a letterpress studio based in Seattle, Washington. Adina attended Tradeshow Bootcamp in the fall of 2013, prior to exhibiting at the National Stationery Show in 2014 in a shared booth with The Ladies of Letterpress. \\xa0Since then, Adina has rebranded, built out her product line and is focused on turning customers into good friends.

On today\\u2019s episode, Adina is sharing the evolution of her business, including why she underwent a complete rebrand and redesigned all of her products. We also discuss shifting her focus to do one thing and to do it well and how she\'s keeping herself accountable by sharing her goals on her blog.

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ON TODAY\\u2019S EPISODE:

• What led Adina to start her own business
• How she decided upon the name \\u201cBunny Bear Press\\u201d for her business
• Getting started in hand lettering and when she started incorporating it into her products
• The products that Bunny Bear Press offers
• Her decision to focus on one product on a time and do that really well before expanding into other product offerings
• The catalyst behind re-designing her greeting card line
• Adina\\u2019s inspiration behind the re-design of the Bunny Bear Press products
• How sharing her goals publicly and providing \\xa0status updates every month has affected her business
• What\\u2019s next for Bunny Bear Press

KEY TAKE-AWAYS:

\\u201cI made a decision to just focus on one thing and do that really well. Then once that builds momentum, it\'ll afford me the opportunity and ability to kind of expand out into some other items, because I feel like doing all these different things, you get spread really thin.\\u201d \\xa0- Adina Segal

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\\u201cI think before I was just making things to be pretty. I wasn\'t really making them for a specific person.\\u201d - Adina Segal

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\\u201cIt\'s like having that written history of your friendship, I think it\'s a beautiful thing.\\u201d - Adina Segal

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\\u201cI decided to get really clear about what my goals were for the year, and not only that, break it down in such a way that I was checking back with myself, periodically every month.\\u201d - Adina Segal

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\\u201cBeing able to actually tally mark everything, I am being very honest with myself about how much work I did that month for trying to reach my wholesale goals.\\u201d - Adina Segal

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\\u201cBut I need to not let the crickets make me quit.\\u201d - Adina Segal

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\\u201cThe only time you lose and you fail at something is when you quit and you walk away.\\u201d - Adina Segal

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\\u201cIf nobody knows you, they\'re not going to buy from you.\\u201d - Adina Segal

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CONNECT:

\\xa0Website: http://bunnybearpress.com

Facebook: https://www.facebook.com/bunnybearpress/

Instagram: https://www.instagram.com/bunnybearpress/

Pinterest: https://www.pinterest.com/bunnybearpress/

Twitter: https://twitter.com/bunnybearpress/

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JOIN THE TSBC FAMILY:

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ABOUT PROOF TO PRODUCT:

Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We\'ll be back next week with a new episode.