313 | How To Integrate Inclusive Marketing Into Your Customer Experience With Sonia Thompson
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Making your customers feel like your product or service is tailored specifically for them is the key to inclusive marketing. Inclusive marketing expert Sonia Thompson joins us today on the podcast to share more on how to integrate inclusive marketing into your customer experience.\\xa0
Tuning in, you\\u2019ll hear all about Sonia\\u2019s career, how you can diversify your products and circle of influence, how to audit your customer experience to be more inclusive, the importance of considering how different people are and making them feel seen and heard, why you must stay true to your values, and much more!\\xa0
We delve into some ways you can infuse inclusion in your marketing before discussing why your work environment needs to be inclusive in order for your customers to feel welcome. Finally, Sonia tells us how she can help in the ongoing evolutionary inclusion journey.\\xa0
This episode is brought to you by our Email Marketing For Product Makers guide. 49% of our customers want to hear from us on a consistent basis, yet, only a small percentage of product-based business owners are actively sending monthly emails to their customers.\\xa0\\xa0
If you\\u2019ve struggled with what to say, when to send, or how to plan out your email marketing strategies, we\\u2019ve got just the tool for you. This tool and the optional training have helped hundreds of product makers plan out an entire year\\u2019s worth of emails.\\xa0 And, the best part\\u2026 they are creating templates that they can rinse & repeat year after year.\\xa0\\xa0
You can view full show notes and more at prooftoproduct.com/313
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