Podcasts Arts Proof to Product 065 | Caroline Vasquez, Palomas Nest on staying true to your brand story and why it is important to know who your customer is.

065 | Caroline Vasquez, Palomas Nest on staying true to your brand story and why it is important to know who your customer is.

Published: July 17, 2018, 8 a.m.

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TSBC Alum, Caroline Vasquez is the founder of Paloma\\u2019s Nest, a family-run business, founded in 2007, that creates timeless, heirloom-quality pieces and new traditions for modern families to celebrate wedding, baby, home and holiday.

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The brand has been featured in countless publications including Martha Stewart, the New York Times, Magnolia Journal and more, and their work has been carried by Anthropologie and Nordstrom.

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Today, Caroline combines her education as a professional counselor with her experience and passion for small creative business through Handcrafted Consulting, where she provides education on the marketing, growth and management of online business to clients worldwide. She also serves as the marketing consultant for the web design firm, Aeolidia. \\xa0All while also running Paloma\\u2019s Nest and nurturing her family.

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On today\\u2019s episode, Caroline talks about the growth of Paloma\\u2019s nest, \\xa0staying true to your brand story in both your messaging and the products you sell, \\xa0why we need to be proactive in press and marketing outreach and why it\\u2019s so important to know who your customer is.




ON TODAY\\u2019S EPISODE:

  • When Caroline & her husband decided to start Paloma\\u2019s Nest
  • Her experience when she started selling her products on Etsy
  • How she came up with the name Paloma\\u2019s Nest
  • Her product line & how it has grown over the last 11 years
  • The steps she takes to protect her product line from copycats
  • The importance of expanding to different product categories
  • How Caroline and her husband split responsibilities & balance each other out when they are working together
  • The press mentions that Paloma\\u2019s Nest has received & Caroline\\u2019s proactive approach towards getting her name out there
  • Her mentoring & coaching business
  • The types of services she offers in her coaching business
  • Caroline\\u2019s advice for entrepreneurs just starting out in a product based business
  • What\\u2019s next for Paloma\\u2019s Nest



KEY TAKE-AWAYS:

\\u201cOur kids were definitely raised in the studio. To this day they\'re right by our sides every day.\\u201d - Caroline V\\xe1squez

\\u201cA dove represents peace, and hope, and all of those wonderful things that we really do think comes through in our collection, and in our product.\\u201d - Caroline V\\xe1squez

\\u201cOur mission, our tagline, the essence of what we do is to create modern heirlooms.\\u201d - Caroline V\\xe1squez

\\u201cI\'ve always sort of had a reverence for that, and for creating things that have so much meaning that families want to hang onto them, and want to pass them on to generations.\\u201d - Caroline V\\xe1squez

\\u201cWe really pay attention to the core values of our brand in creating items that are going to be passed on, and we look to see where we can create products that will add to traditions, or create traditions in their own rights.\\u201d - Caroline V\\xe1squez

\\u201cOne of the frustrations of being in the creative world is having your ideas stolen, or taken, or recreated, however you want to put that nicely.\\u201d - Caroline V\\xe1squez

\\u201cWhile people might sort of take your design, or take your idea, they can\'t take your brand. And they can\'t take your target customer.\\u201d - Caroline V\\xe1squez

\\u201cThe ideas come and go. Trends and styles come and go and as long as you continue to offer the best possible quality product, and you\'re known for the service, and for the ideas and things that you\'re known for everything else will follow. - Caroline V\\xe1squez

\\u201cI think most importantly in working with your spouse is, we share the same work ethic for better or for worse. We\'re both really driven, we tend to let work consume us quite a bit, but at least we\'re doing it together.\\u201d - Caroline V\\xe1squez

\\u201cThere\'s something really neat about knowing that the two of us fully created that together from scratch.\\u201d - Caroline V\\xe1squez

\\u201cIt\'s important to develop your own brand aesthetic and to understand that may vary from your own personal preferences.\\u201d - Katie Hunt

\\u201cYou can\'t really do anything new for your business if you\'re not open to the process of change.\\u201d - Caroline V\\xe1squez

\\u201cThe most successful businesses are successful because they focus on doing one thing and doing it really well.\\u201d - Caroline V\\xe1squez

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CONNECT WITH CAROLINE:

Website: http://Palomasnest.com

Facebook: https://www.facebook.com/palomasnest/

Instagram: https://www.instagram.com/palomasnest/

Pinterest: https://www.pinterest.com/palomasnest/

Twitter: https://twitter.com/palomasnest



LINKS:

Handcrafted Consulting



FREE WORKSHOP ALERT! \\xa0

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SEO is a HOAX: \\xa0Why search ranking should NOT be a priority for creative entrepreneurs

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During this free one-hour workshop, Brice will uncover the traps of traditional SEO methods. \\xa0Things he has experienced first-hand with his own startups. He\\u2019ll reshape our thinking and teach us some unconventional methods to use great content to get more customers quickly. \\xa0


Space is limited and a replay will be made available but only to those that register. \\xa0Save your seat at www.tradeshowcamp.com/convert.




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ABOUT PROOF TO PRODUCT:

Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We\'ll be back next week with a new episode!

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