From the Archives | Briana & Jason of Brainstorm on infusing personal interests into your creative work, using a strong brand to attract the right clients and why your business should always be in some state of transition.
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We\'re taking the next two weeks off for an end of summer break. While we\\u2019re gone, we\\u2019re bringing you four of our most popular episodes pulled from the archives.
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I hand picked these episodes based on feedback in our Proof to Product Facebook group, emails I\\u2019ve received from listeners and convos I\\u2019ve had with all of you.
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We hope you enjoy these episodes and learn something new!
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Owned and operated by Briana Feola and Jason Snyder, Brainstorm is a print shop and collaborative design studio rooted in the production of original art prints inspired by science, nature, and the outdoors. Briana & Jason have done some creative collaborative projects with big brands such as Lollapalooza, Patgonia, Airstream trailers and an upcoming project with L.L. Bean. \\xa0On today\\u2019s episode Briana and Jason talk about how their love of learning inspires their work, using a strong brand to attract the right clients and why your business should always be in some state of transition.
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ON TODAY\\u2019S EPISODE:
[01:00] Building a business out of a recession.
[03:00] Working side hustles while growing the business.
[05:00] Working with a significant other.
[07:00] How their life interests & love of learning inspire their work.
[11:00] Professional collaborations & partnerships with Lollapalooza, Patagonia and Airstream.
[12:00] Custom clients found them through their print work
[19:00] Attracting the right clients using a strong brand.
[20:00] Hiring their first employee & the importance of finding someone with flexibility
[24:00] Winning the airstream trailer design competition
[29:00] Summer travel plans in the Airstream trailer
[32:00] Transitions they\\u2019ve experienced as they\\u2019ve grown
[36:00] Benefits of staying small and nimble.
[37:30] Focusing on what is going to work, and not letting failures get you down.
[39:00] Upcoming project with L.L. Bean
[32:30] What\\u2019s next for We Are Brainstorm
KEY TAKE-AWAYS:
\\u201cWe always dig deep into our own lives for inspiration\\u201d - Briana Feola
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\\u201cWe\\u2019re eternal students and want to keep learning no matter what the subject is\\u201d - Briana Feola
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\\u201cAs entrepreneurs, we tend to be more critical of ourselves than anyone else is\\u201d - Katie Hunt
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\\u201cGoing to Tradeshow Bootcamp was an eye opening experience that was necessary to set us in motion for the next four, five years now.\\u201d - Briana Feola
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\\u201cI feel like your business should always be in some state of transition\\u201d - Jason Snyder
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\\u201cOne benefit of being a small business owner is that we can be nimble and make our own decisions, shift gears however we need to\\u201d - Katie Hunt
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\\u201cWe pride ourselves on the fact that we stay super small and adaptable\\u201d - Briana Feola
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\\u2018I need to get out of my own way, sometimes\\u201d - Briana Feola
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LINKS:
Brainstorm National Park series
Brainstorm\\u2019s work for Lollapalooza
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MEET BRIANA & JASON:
Brainstorm is a print shop and collaborative design studio working from a historic mill in Dover, New Hampshire. Owned and operated by Briana Feola and Jason Snyder, Brainstorm is rooted in the production of original art prints inspired by science, nature, and the outdoors. They also design for people and companies that appreciate the creative process, enjoy collaboration, and want to make something tangible in an increasingly digital world.
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Website: http://www.wearebrainstorm.com
Facebook: @wearebrainstorm
Instagram: @wearebrainstorm
Twitter: @wearebrainstorm
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JOIN THE TSBC FAMILY:
Interested in learning more about launching or refining a wholesale line or exhibiting at trade shows? \\xa0Join us for our next Paper Camp conference in Los Angeles. Get more details and register at www.tradeshowcamp.com/papercamp
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ABOUT PROOF TO PRODUCT:
Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We\'ll be back next week with a new episode.
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