046 | Richele Silva, Richie Designs on leveraging past work experiences and the benefits of growing our businesses slow and steadily
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Richele Silva is the founder of Richie Designs, a boutique design and letterpress studio located in Long Beach, California. Richele is an art director, stylist, designer and printer. She founded Richie Designs 12 years ago, first as a side hustle while she worked at an advertising agency. Richele\'s products are sold at Paper Source, Urban Outfitters and Sugarfina along with hundreds of independent boutiques across the U.S.
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On today\\u2019s episode we\\u2019re talking about leveraging past work experiences in business and the benefits of moving slowly and steadily in your business.
ON TODAY\\u2019S EPISODE:
- Her career path and how her previous stationery business led to Richie Designs
- Walking her first National Stationery Show in 1990
- Her first greeting card company, Three Mulligans
- How her background in advertising helped prepare her for being a business owner
- Starting Richie Designs as a side hustle and then transitioning into it being her full-time gig
- How her background as a printer shaped the decisions she\\u2019s made for her business
- The \\u201ctipping points\\u201d in her business that helped her realize she could do this full-time
- Richele\\u2019s slow and steady approach to growing Richie Designs
- Her approach to social media and how it has changed over the years
- The advice she would give to people early on in their product-based businesses
- Richele\\u2019s favorite resource for her business
- What\\u2019s next for Richie Designs in 2018
KEY TAKE-AWAYS:
\\u201cI remember having a conversation sitting with college girlfriends and we were talking about our dream jobs and greeting card designer was mine.\\u201d - Richele Silva
\\u201cI want to meet everyone in their journey exactly where they are and I want to help them with whatever phase they\'re in.\\u201d - Katie Hunt
\\u201cHaving printed for other designers who don\'t print, I feel like it shapes my design for sure. Somebody who doesn\'t print is going to dream up three-color designs versus somebody who has to stand there and actually print it.\\u201d - Richele Silva
\\u201cI just know I have to work slowly.\\u201d - Richele Silva
\\u201cI don\'t think it\'s a bad thing to sit back and take a little breath.\\u201d - Richele Silva
LINKS
Website: http://www.richiedesigns.com
Facebook: https://www.facebook.com/Richie-Design-Letterpress-164221064003/
Instagram: https://www.instagram.com/richiedesigns/
Pinterest: https://www.pinterest.com/richiedesigns/
Twitter: https://twitter.com/richiedesigns
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JOIN THE TSBC FAMILY:
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Do you want to scale your business and add new revenue streams? \\xa0Are you ready to get a handle on your cash flow and tuck money away for retirement? \\xa0
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Maybe you are interested in increasing your visibility and fine-tuning your marketing outreach? \\xa0Perhaps you have a team that you want to nurture or need help building your team?
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ABOUT PROOF TO PRODUCT:
Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We\'ll be back next week with a new episode!
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