269 | Over 150 Retail Markets in 3 Years with Danella Ruth McKinnon, McKinnon Collective
b'
It\\u2019s not often that we hear from product makers and businesses that are selling 100% retail here on the podcast, but at McKinnon Collective, Danella Ruth McKinnon and her husband have done over 150 retail markets since 2019 and their experience in this space comes with so much value! In today\\u2019s episode, Danella is sharing why they don\\u2019t sell wholesale for their handmade leather bags and how she\\u2019s found success at retail markets, including her tips for standing out, merchandising, and inventory. Listen in as she highlights how they\\u2019ve also decided to incorporate an e-commerce store into their holiday sales with a limited time run over 4 days this November.
Today\\u2019s episode is brought to you by our Email Marketing For Product Makers guide which will help you map out a year\\u2019s worth of marketing emails in under an hour.\\xa0 If you\\u2019ve ever struggled with what to say or how many emails to send to either your wholesale or Direct to Consumer customers, then this tool is for you.\\xa0
You can view full show notes and more at prooftoproduct.com/269
If you enjoyed today\\u2019s episode, Danella will be leading a coffee chat on October 19th where she\\u2019ll answer all your burning questions about exhibiting at markets inside of LABS, our 12-month group coaching program that was built for product based business owners who want to streamline their systems and revenue. If you\\u2019re not a member, make sure you\\u2019re on the waitlist for when we open enrollment!
'