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Hi Friends, Happy New Year!\\xa0 This week on the podcast we\'re rerunning three of my top podcast episodes focused on sales & marketing for wholesale. If wholesale is a revenue stream that you\\u2019re working to grow, I invite you to join me for Paper Camp. Head to prooftoproduct.com/papercamp to get all the details and join our waitlist so you\'re the first to hear when doors open. \\xa0

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Hey friends! We\\u2019re going to be switching things up a little for today\\u2019s episode. I\\u2019ve decided that once a month we\\u2019ll be airing a live coaching session with one of my coaching clients or a Paper Camp alumni on the podcast. It\\u2019ll be a short, hot seat format coaching session where the guest will talk about what they\\u2019re working on and what they need help with. I\\u2019ll be giving them my candid off the cuff advice, recommendations and even some homework because we\\u2019re all about taking action!

For our first live coaching episode, I was joined by Paper Camp alumni, Shirlee Fisher of Quiet Lines Design. She has a few hesitations and questions about the timing of her launch and the wholesale market. We work through the three things she needs to prepare and make ready before the launch so she can launch her products confidently.

In this episode, we chat about lining up your launch with the release cycles of the stationery industry, why having 40+ skews will help you get more customers and why sometimes you have to wait until things are ready.

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ON TODAY\\u2019S EPISODE:

• How Shirlee got started in her business, Quiet Lines Design
• What she\\u2019s currently working on in her business and what she needs help with
• Planning to launch to coordinate with certain events and cycles
• Why you need to feel confident in what you\\u2019re creating\\xa0
• Why the PTP team recommends having 48 skews during Paper Camp
• How sometimes it\\u2019s necessary to wait until things are ready
• The biggest fears that Shirlee has about product launches
• Katie\\u2019s homework for Shirlee and listeners\\xa0
• Getting strategic with a tiered outreach approach to building relationships

For full show notes and resources, head to bit.ly/PTPEp144