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Hey friends! Does Pinterest sometimes feel like just another social media platform you have to keep up with? I\\u2019m here to tell you this: it\\u2019s so much more than that. Pinterest is a powerful search engine, much like Google and by leveraging your Pinterest strategy, you could potentially be bringing tons of traffic to your website.

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That\\u2019s why I wanted to bring on Diana Keeler. Diana has worked for and contributed to some of the biggest editorial outlets in the world and now works with retailers and editors to capture the attention of new readers and potential buyers on Pinterest.\\xa0

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Today Diana and I talk about playing the long game of Pinterest. We talk about everything from how to get started, why you need to optimize your pins and keywords and what tools to use to create a consistent pinning strategy. We also chat about the Verified Merchant Program that Pinterest recently rolled out and why you should consider investing in advertising on Pinterest.\\xa0

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If you\\u2019re ready to up your Pinterest strategy or want to learn how to bring over more people to your website from Pinterest then this is the episode for you!

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ON TODAY\\u2019S EPISODE:

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• Misconceptions that people have about using Pinterest
• How she got nearly 150,000 sessions to her blog from Pinterest
• How she\\u2019s seen growth on her email list with little incentives
• Mistakes that people make when getting started on Pinterest
• Why you need to have clear descriptions for your pins
• Why your Google Analytics is more valuable than Pinterest\\u2019s analytics tools
• The tool she recommends\\xa0 to simplify your Pinterest strategy
• The type of graphics you should focus on when creating pins
• Why you need to claim your website and have a business account on Pinterest
• How Pinterest is upping their game for product makers using the Verified Merchant Program
• What Diane does to help people grow a stronger Pinterest presence
• Her thoughts on why you should be using Pinterest ads

For full show notes and resources, head to: bit.ly/PTPEp162

Small Wins Lead to Big Wins

Building a business is a long game, won with patience, fortitude, intentional decisions and passion.\\u200b

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ABOUT PROOF TO PRODUCT:

Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We\'ll be back next week with a new episode!