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Hey friends! Today I want to chat with you about the recent Faire Summer market and share both insights and concerns after leading hundreds of people through what is likely our first of many online trade shows.

I\\u2019m happy to report that our Paper Camp alumni community and LABS members had some strong sales during the show.\\xa0 Some received a handful of orders, while others secured more than 40 orders in a two day span.\\xa0 In addition to the cash influx, I was pleased to hear that many in our community received wholesale orders from new stores they had never worked with and many had reorders from past accounts who were reconnecting.

In this episode I\\u2019m walking you through pros and cons of these types of shows, why I\\u2019m not a fan of discounting your products to get sales and why you should continue your marketing post-show.

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ON TODAY\\u2019S EPISODE:

• Benefits of the Faire Summer Market
• Concerns about the Faire Summer Market
• Why I don\\u2019t like discounting to get sales
• My reasoning behind why you shouldn\\u2019t be overly reliant on a single tool for your business.
• Why you should continue your marketing efforts beyond any specific show
• The non-financial benefits of doing a show

RESOURCES:
The Glory Days Co.

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SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT

Building a business is a long game, won with patience, fortitude, intentional decisions and passion.\\u200b Inside Proof to Product LABS, you\\u2019ll receive the support, education and accountability to move your business towards your goals.\\xa0\\xa0

\\u200bJoin Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners.

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ABOUT PROOF TO PRODUCT:

Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We\'ll be back next week with a new episode!