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TSBC alum, Kim Burks is the founder of Ramona & Ruth is a boutique letterpress studio located in Omaha, Nebraska. Kim started Ramona & Ruth in 2009 with her tabletop letterpress in a spare bedroom of her home. Kim makes simple and thoughtful letterpress greeting cards and a variety of other paper goods including gift wrap, notebooks and planners. Ramona & Ruth products can be found in retail shops across the country.
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On today\\u2019s episode we\\u2019re talking about Kim\\u2019s decision to change her business name after being in business for five years, how her design aesthetic has evolved and how bringing on sales reps has enhanced her business.
ON TODAY\\u2019S EPISODE:
KEY TAKE-AWAYS:
\\u201cIt was a super scary thing to do and probably pretty risky, but I\'m glad that I did it. I feel so comfortable with my new business name. I\'m proud of it.\\u201d - Kim Burks
\\u201cIt took me a while to figure out that I needed help... but it has been amazing asking for help. .\\u201d - Kim Burks
\\u201cYou can send out mailers and emails until you\'re blue in the face, but there\'s something about a real person, a rep, going to that store physically.\\u201d- Kim Burks
\\u201cIt\'s so valuable to have our reps\\u2019 input when they\'re on the front lines.\\u201d - Kim Burks
\\u201cWorking with reps has made me hone down on systems even more and how can we get an order out the door the quickest\\u201d - Kim Burks
\\u201cThe most important thing is to really hone in on your voice and your aesthetic, because honestly, there\'s so many of us.\\u201d - Kim Burks
\\u201cIt\'s easy to see some sort of style doing well and say, "Oh, maybe I should do that because that\'s selling," but I think when it comes down to it, you have to be true to your own voice and really focus on developing that, and that\'ll set you apart.\\u201d - Kim Burks
LINKS:
Website: http://www.ramonaandruth.com/
Facebook: https://www.facebook.com/ramonaandruth
Instagram: https://www.instagram.com/ramonaandruth/
Pinterest: https://www.pinterest.com/ramonaandruth/
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ABOUT PROOF TO PRODUCT:
Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We\'ll be back next week with a new episode!
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