Apptivate: App Marketing Explained

Apptivate: App Marketing Explained

83 episodes

Apptivate is a show that explains app marketing, one expert at a time. It's produced by retargeting specialist Remerge, focusing on the challenges and advancements in the ever-evolving world of mobile marketing. Every week, we interview marketing game-changers and app experts to share industry insights and real-life lessons, covering optimization, incrementality, creative strategy, data science, and more. Subscribe now to stay on the cutting edge of app marketing strategy.

Podcasts

Getting Started with AI for eCommerce App Marketers - Lana Dubinskiy

Published: Jan. 10, 2024, 8 a.m.
Duration: 16 minutes 32 seconds

Listed in: Business

Marry your customers: Mobile apps for e-commerce brands - Matt Hudson (BildIt)

Published: Dec. 11, 2023, 8 a.m.
Duration: 25 minutes 40 seconds

Listed in: Business

Winning Mobile Marketing Strategies for TikTok - Pedro Arias (Admiral Media)

Published: Nov. 22, 2023, 8 a.m.
Duration: 32 minutes 20 seconds

Listed in: Business

Women in Mobile: Speaking Your Truth - Anna Gruzina (InnoGames)

Published: Nov. 8, 2023, 8 a.m.
Duration: 28 minutes 10 seconds

Listed in: Business

Tips on Influencer Marketing for Mobile Apps - Nadia Bubennikova (Famesters)

Published: Oct. 25, 2023, 7 a.m.
Duration: 39 minutes 39 seconds

Listed in: Business

Why You Should Be A/B Testing Your App Store Pages - Jesse Lempiainen (Geeklab)

Published: Oct. 11, 2023, 7 a.m.
Duration: 35 minutes 37 seconds

Listed in: Business

Designing Your Apps Creative & Growth Strategy

Published: Sept. 27, 2023, 7 a.m.
Duration: 36 minutes 48 seconds

Listed in: Business

ASO Hacks for Increasing App Downloads - Simon Thillay (AppTweak)

Published: Sept. 13, 2023, 7 a.m.
Duration: 33 minutes 22 seconds

Listed in: Business

Mobile Games: 2023 Data & Trends - Ksenia Yurkina (Apptica)

Published: Aug. 30, 2023, 7 a.m.
Duration: 32 minutes 32 seconds

Listed in: Business

ChatGPT and the Future of Mobile Marketing - Jenny Pollock (Together Labs / IMVU)

Published: Aug. 16, 2023, 7 a.m.
Duration: 30 minutes 35 seconds

Listed in: Business

A Product Managers POV on Building an App - Reut Lazo (Akili)

Published: Aug. 2, 2023, 9:47 a.m.
Duration: 32 minutes 20 seconds

Listed in: Business

The Power of Deep Linking in Apps - Amanda Vandiver (Branch)

Published: July 19, 2023, 7 a.m.
Duration: 30 minutes 7 seconds

Listed in: Business

Shifting the Mobile Marketers Mindset on Measurement - John Koetsier (Sparkplug9)

Published: July 5, 2023, 7 a.m.
Duration: 29 minutes 13 seconds

Listed in: Business

Why Are Next Billion User Markets Important for Your App? - Ludovic Thevelin (Google)

Published: June 7, 2023, 11:42 a.m.
Duration: 33 minutes 56 seconds

Listed in: Business

Top 5 Mistakes Startups Make When Marketing New Apps - David Jumper (Hyper DP)

Published: May 24, 2023, 7 a.m.
Duration: 29 minutes 6 seconds

Listed in: Business

Engagement & Retention Strategies from the Most Downloaded Apps (Part 2)

Published: May 10, 2023, 1 a.m.
Duration: 26 minutes

Listed in: Business

Acquisition Strategies from the Most Downloaded Apps (Part 1) - Tara Kirkpatrick (Apptopia)

Published: April 26, 2023, 7 a.m.
Duration: 28 minutes 13 seconds

Listed in: Business

How to Market and Grow EdTech App Products - Lomit Patel (Tynker)

Published: April 12, 2023, 7 a.m.
Duration: 27 minutes 43 seconds

Listed in: Business

Building the Pipeline for More Women Leaders in Tech - Jennie Lewis (Airship)

Published: March 29, 2023, 1 p.m.
Duration: 27 minutes 16 seconds

Listed in: Business

Women in Mobile: Overcoming Impostor Syndrome in the Tech Industry - Saadi Muslu (Singular)

Published: March 14, 2023, 1 p.m.
Duration: 46 minutes 56 seconds

Listed in: Business

How to Thrive in Remote Work Environments - Allie Hitchcock (Houzz)

Published: March 1, 2023, 1 p.m.
Duration: 27 minutes 30 seconds

Listed in: Business

What App Marketers Need to Know About SKAN 4.0 and FLEDGE - Eran Friedman (Singular)

Published: Feb. 14, 2023, 2 p.m.
Duration: 39 minutes 40 seconds

Listed in: Business

The 3 Markers of Good Marketing Automation - Joel Debus (Klarna)

Published: Jan. 17, 2023, 3:12 p.m.
Duration: 28 minutes 26 seconds

Listed in: Business

Why Mobile Marketers Should Pay Attention to CTV - Gijsbert Pols (Adjust)

Published: Jan. 10, 2023, 10:15 p.m.
Duration: 32 minutes 48 seconds

Listed in: Business

Roundup: Women in Mobile - Maria Lannon (Remerge)

Published: Dec. 28, 2022, 6:24 p.m.
Duration: 18 minutes 18 seconds

Listed in: Business

Roundup: How to Market a Mobile Game Internationally - Brian Altman (Remerge)

Published: Dec. 20, 2022, 9:31 p.m.
Duration: 21 minutes 29 seconds

Listed in: Business

The Dos and Donts of Soft Launching a Mobile Game - Matej Lancaric (Lancaric.me)

Published: Dec. 13, 2022, 1:46 p.m.
Duration: 29 minutes 31 seconds

Listed in: Business

Contextual vs Behavioral Targeting - Pan Katsukis (Remerge)

Published: Nov. 16, 2022, 10:08 a.m.
Duration: 25 minutes 13 seconds

Listed in: Business

Prioritizing Countries for an International App Launch - Mert Camur (GameGuru)

Published: Nov. 8, 2022, 4:39 p.m.
Duration: 17 minutes 6 seconds

Listed in: Business

Cracking Africas Mobile Gaming Market - Cordel Robbin-Coker (Carry1st)

Published: Oct. 25, 2022, 2:12 p.m.
Duration: 35 minutes 32 seconds

Listed in: Business

Reducing Signal Loss with Well-Structured First-Party Data - Joshua Alvernia (Clue)

Published: Oct. 20, 2022, 3:12 p.m.
Duration: 29 minutes 42 seconds

Listed in: Business

Tips for Overcoming SKAdNetworks 3 Biggest Issues - Eran Friedman (Singular)

Published: Oct. 11, 2022, 2:07 p.m.
Duration: 38 minutes 52 seconds

Listed in: Business

Is Now the Right Time to Rebrand Your App? - Ariel Cohen

Published: Oct. 5, 2022, 2:38 p.m.
Duration: 27 minutes 28 seconds

Listed in: Business

Debunking Myths About Offer Walls - Solomiya Mykoliv (Digital Turbine)

Published: Sept. 28, 2022, 1:12 p.m.
Duration: 32 minutes 32 seconds

Listed in: Business

Marketing Strategies for Launching a Mobile Game - Dmitry Gubanenkov (Space Ape Games)

Published: Sept. 20, 2022, 2:41 p.m.
Duration: 24 minutes 39 seconds

Listed in: Business

Monetization Strategies for Mobile Games - Farhan Haq (Hyper HQ)

Published: Sept. 14, 2022, 12:45 p.m.
Duration: 27 minutes 40 seconds

Listed in: Business

Mobile Gaming: Are Your Creatives Inclusive & Accessible? - Claire Rozain (Rovio)

Published: Sept. 8, 2022, 8:19 a.m.
Duration: 27 minutes 46 seconds

Listed in: Business

Is There a Winning Formula for Marketing a Mobile Game? - Aaron Pietsch (Rec Room)

Published: Sept. 1, 2022, 1 p.m.
Duration: 27 minutes 6 seconds

Listed in: Business

Authentic Networking for Introverts - Vicki Goldman (Paramount Streaming)

Published: Aug. 17, 2022, noon
Duration: 31 minutes 29 seconds

Listed in: Business

Finding Ground Truth: Measuring & Testing Incrementality - Brian Krebs (MetricWorks)

Published: Aug. 11, 2022, 12:07 p.m.
Duration: 38 minutes 56 seconds

Listed in: Business

Keep Your Creative Team Inspired - Sharon Romang (Headlight)

Published: July 12, 2022, 12:44 p.m.
Duration: 38 minutes 27 seconds

Listed in: Business

How Gaming Apps Are Adapting to SKAdNetwork 4.0 - Alexey Gusev (Goodgame Studios)

Published: June 28, 2022, 12:40 p.m.
Duration: 27 minutes 26 seconds

Listed in: Business

What to Expect When Marketing Mobile Games - Tiffanie Chau (Mistplay)

Published: June 21, 2022, 1 p.m.
Duration: 22 minutes 57 seconds

Listed in: Business

Mobile Measurement: Adapt or Die - Phil Golas (Spark Foundry)

Published: June 14, 2022, 2:29 p.m.
Duration: 29 minutes 2 seconds

Listed in: Business

How to Address Disrespectful Co-workers - Mariana DAvila (Appreach)

Published: June 8, 2022, 12:30 p.m.
Duration: 42 minutes 31 seconds

Listed in: Business

How Marketers Influence Consumer Habits - Joaquin Flores (Kavak)

Published: May 24, 2022, 1:39 p.m.
Duration: 39 minutes 21 seconds

Listed in: Business

A Mobile Marketing Guide: The Growth Loop Andre Kempe (Admiral Media)

Published: May 17, 2022, 1 p.m.
Duration: 37 minutes 2 seconds

Listed in: Business

Building a Brand Cause for Your App - Juliana Biasi (99/DiDi)

Published: May 10, 2022, 1 p.m.
Duration: 42 minutes 34 seconds

Listed in: Business

Preloads: A Frictionless User Experience - Martijn Lancee (LinkedIn)

Published: May 3, 2022, 1 p.m.
Duration: 31 minutes 47 seconds

Listed in: Business

Mergers & Acquisitions in App Industry - Satya Vinnakota (Vinted)

Published: April 27, 2022, 8 a.m.
Duration: 40 minutes 15 seconds

Listed in: Business

Why the Climate Change Fight Needs an App Lily Dempster (One Small Step)

Published: April 20, 2022, 12:29 p.m.
Duration: 45 minutes 3 seconds

Listed in: Business

Surpass Your Job Title with Personal Branding - Jeff Perkins (ParkMobile)

Published: April 12, 2022, 2:50 p.m.
Duration: 38 minutes 39 seconds

Listed in: Business

Mobile Marketing Leaders Should Be a Voice for Minorities - Renato Camargo (RecargaPay)

Published: April 6, 2022, 1:06 p.m.
Duration: 34 minutes 36 seconds

Listed in: Business

Springing into Mobile Marketing Leadership - Laura Spikermann (Customlytics)

Published: March 28, 2022, 1:04 p.m.
Duration: 28 minutes 1 second

Listed in: Business

Experience the Uplift of Work-Life Boundaries - Liia Palipea (Bolt)

Published: March 15, 2022, 8:12 p.m.
Duration: 44 minutes 52 seconds

Listed in: Business

When Women In Mobile Speak Up and Unite - Camila Carneiro (AppsFlyer)

Published: March 8, 2022, 9:01 p.m.
Duration: 40 minutes 51 seconds

Listed in: Business

Women in Mobile: Your Ideas In Your Voice - Fabiana Ayala (Truebill)

Published: March 2, 2022, 5:56 p.m.
Duration: 34 minutes 8 seconds

Listed in: Business

Marketing Automation in the Privacy-First Era - Yury Bolotkin (StarBerry Games)

Published: Feb. 22, 2022, 2 p.m.
Duration: 32 minutes 50 seconds

Listed in: Business

Optimize Your Website to Drive App Downloads - Hannah Parvaz (Uptime)

Published: Feb. 15, 2022, 4:12 p.m.
Duration: 29 minutes 51 seconds

Listed in: Business

Omnichannel Marketing in the Privacy-First Era - Alexander Savelyev (Verve Group)

Published: Feb. 8, 2022, 7:09 p.m.
Duration: 36 minutes 1 second

Listed in: Business

Four Growth Marketing Strategies for Cryptocurrency Apps - Tarik Amzil (Binance)

Published: Feb. 1, 2022, 2:59 p.m.
Duration: 33 minutes 15 seconds

Listed in: Business

Rebroadcast: Making the Leap to a Third Party Retargeting Partner - Pablo Bereskyj (Etermax)

Published: Jan. 11, 2022, 4:12 p.m.
Duration: 29 minutes 46 seconds

Listed in: Business

What the Data Shows About App Retargetings Viability Patrick Eichmann (Remerge)

Published: Jan. 6, 2022, 5:55 p.m.
Duration: 23 minutes 26 seconds

Listed in: Business

The Future of Micro-Influencers in Mobile App Growth- Ludie Veloso (AirBrush)

Published: Dec. 14, 2021, 4:46 a.m.
Duration: 36 minutes 24 seconds

Listed in: Business

Monetizing Mobile App Games with NFTs - Eva Juretic (Pocket Worlds)

Published: Dec. 7, 2021, 7:25 p.m.
Duration: 30 minutes 55 seconds

Listed in: Business

Customer Experience: The Key Ingredient to App Growth - Bryce Boothby (McDonalds)

Published: Nov. 23, 2021, 8:26 p.m.
Duration: 25 minutes 22 seconds

Listed in: Business

Lessons from the Loss of Third-Party Cookies on the Web - Sarah Polli (Hearts & Science)

Published: Nov. 16, 2021, 9:59 p.m.
Duration: 34 minutes 8 seconds

Listed in: Business

Why Its the Right Time to Consider Investing in a DSP - Alexa Wieczorek (Electronic Arts)

Published: Nov. 10, 2021, 10:43 p.m.
Duration: 26 minutes 53 seconds

Listed in: Business

How to Lead with Confidence and Vulnerability - Erin Webster-Shaller (Lose It!)

Published: Oct. 26, 2021, 8:55 p.m.
Duration: 37 minutes 29 seconds

Listed in: Business

Why Performance Marketers Need to Revisit the Olden Days - Diane Le (Curtsy)

Published: Oct. 19, 2021, 4:21 p.m.
Duration: 29 minutes 14 seconds

Listed in: Business

How to Tell the Story of Your Apps Data - Anna Yukhtenko (Hutch)

Published: Oct. 12, 2021, 3:46 p.m.
Duration: 30 minutes 50 seconds

Listed in: Business

How to Nail Humor in Your Mobile Ad Creatives - Arthur Cordier-Lassalle (Voodoo)

Published: Sept. 28, 2021, 6:27 p.m.
Duration: 22 minutes 44 seconds

Listed in: Business

The Power of Podcasts and Audio Ads for Mobile Marketers - Josh Brooks (M&C Saatchi Performance)

Published: Sept. 21, 2021, 2:19 a.m.
Duration: 40 minutes

Listed in: Business

The State of Retargeting in the Privacy-First Era - Pan Katsukis (Remerge)

Published: Sept. 15, 2021, 4:23 p.m.
Duration: 37 minutes 55 seconds

Listed in: Business

Data Science: Advanced Modeling for Mobile - Suresh Pillai

Published: Aug. 26, 2021, 2:37 p.m.
Duration: 39 minutes 14 seconds

Listed in: Business

Women in Mobile: Maybe Youre Not Unqualified - Adrienne Rice

Published: Aug. 18, 2021, 1:29 p.m.
Duration: 26 minutes 59 seconds

Listed in: Business

Growth Marketing and the Secret to Tracking Events - Abdala Pineda (Fondeadora)

Published: Aug. 11, 2021, 2:21 p.m.
Duration: 37 minutes 25 seconds

Listed in: Business

How Covid Affected Mobile Habits Globally - Lexi Sydow (App Annie)

Published: Aug. 5, 2021, 3:33 p.m.
Duration: 36 minutes 54 seconds

Listed in: Business

Data Science: Measuring No-ID Campaigns with Causal Impact (Social Point)

Published: July 27, 2021, 3:42 p.m.
Duration: 24 minutes 59 seconds

Listed in: Business

What Managers Want from User Acquisition Marketers - Janos Perei (Voodoo)

Published: July 20, 2021, 8:06 a.m.
Duration: 32 minutes 42 seconds

Listed in: Business

Making the Leap to a Third Party Retargeting Partner - Pablo Bereskyj (Etermax)

Published: July 6, 2021, 1:37 p.m.
Duration: 29 minutes 46 seconds

Listed in: Business

Guaranteeing Profitability through testing and analysis Gregoire Mercier (Addict Mobile)

Published: June 29, 2021, 8:13 p.m.
Duration: 33 minutes

Listed in: Business

Seizing New Opportunities for Women in Mobile - Georgiana Ciobotaru (HelloFresh)

Published: June 22, 2021, 10:07 p.m.
Duration: 34 minutes 31 seconds

Listed in: Business

Adopting the Pareto Rule in Performance Marketing - Fiona Lauredi (Gameloft)

Published: June 16, 2021, 12:29 p.m.
Duration: 26 minutes 48 seconds

Listed in: Business

Arming Your Retargeting Playbook - Stephen Siegel (Scopely)

Published: June 9, 2021, 12:16 p.m.
Duration: 24 minutes 31 seconds

Listed in: Business

Is the App World Shifting from Ads to Subscriptions? - Jean-Francois Grang (Purchasely)

Published: May 28, 2021, 3:52 p.m.
Duration: 24 minutes 12 seconds

Listed in: Business

How Wellness Apps Are Changing Healthcare - Taylor Gobar (Bloom)

Published: May 19, 2021, 4 p.m.
Duration: 39 minutes 37 seconds

Listed in: Business

Managing Burnout in Mobile Marketing - Jocelyn Paz (Reebok)

Published: May 11, 2021, 3:34 p.m.
Duration: 23 minutes 39 seconds

Listed in: Business

Data Science: Designing an Experimentation Platform - Shan Huang (Zalando)

Published: April 28, 2021, 9:37 p.m.
Duration: 28 minutes 20 seconds

Listed in: Business

How to Nail User-Generated Content Yoann Pavy (Diem)

Published: April 20, 2021, 3:08 p.m.
Duration: 36 minutes 20 seconds

Listed in: Business

Proactive Mobile Marketing Strategies for Apples Data Privacy Changes Liz Emery (Tinuiti)

Published: April 13, 2021, 12:34 p.m.
Duration: 34 minutes 23 seconds

Listed in: Business

How to Build Social Validation for a Mobile App - Jon Lau (Weee!)

Published: April 7, 2021, 1:58 a.m.
Duration: 29 minutes 52 seconds

Listed in: Business

Building Resilience for Women in Mobile Gaming - Jayne Peressini (Electronic Arts)

Published: March 31, 2021, 3:19 p.m.
Duration: 36 minutes 59 seconds

Listed in: Business

Overcoming Impostor Syndrome as a Woman in Tech - Michelle Lerner (Branch)

Published: March 24, 2021, 1:53 p.m.
Duration: 32 minutes 42 seconds

Listed in: Business

Company Culture that Works for Women in Mobile Marketing - Fanny Jacoby (Trivago)

Published: March 19, 2021, 2:44 p.m.
Duration: 37 minutes 21 seconds

Listed in: Business

The Fight for Womens Voice in the Gaming Industry Jen Donahoe (Riot Games)

Published: March 11, 2021, 2:45 p.m.
Duration: 53 minutes 59 seconds

Listed in: Business

Data Science: Measuring Campaign Uplift Without Device IDs - Yue Meng (Delivery Hero)

Published: March 4, 2021, 4:09 p.m.
Duration: 36 minutes 42 seconds

Listed in: Business

A New Map for Marketers Based on the Customer Journey - Christian Eckhardt (Customlytics)

Published: Feb. 22, 2021, 10:01 p.m.
Duration: 36 minutes 22 seconds

Listed in: Business

Calculating the Uplift of Marketing Moonshots - Cody Ryan (Ibotta)

Published: Feb. 3, 2021, 8:33 p.m.
Duration: 44 minutes 44 seconds

Listed in: Business

How to Execute a Virtual Mobile Growth Event - Louis Tanguay (AGS)

Published: Jan. 26, 2021, 5:21 p.m.
Duration: 39 minutes 38 seconds

Listed in: Business

How to Execute a Virtual App Growth Event - Louis Tanguay (AGS)

Published: Jan. 26, 2021, 5:21 p.m.
Duration: 39 minutes 38 seconds

Listed in: Business

Automation and the Future of Performance Marketers - Simon Kreienbaum (kitchn.io)

Published: Jan. 18, 2021, 8:04 p.m.
Duration: 29 minutes 11 seconds

Listed in: Business

Engaging Consumers with New Creatives in 2021 (M&C Saatchi Performance)

Published: Jan. 12, 2021, 8 a.m.
Duration: 21 minutes 49 seconds

Listed in: Business

Achieving Rapid Growth in Fintech By Building Trust (Valiu)

Published: Jan. 5, 2021, 4:30 p.m.
Duration: 35 minutes 24 seconds

Listed in: Business

How to Implement Rapid Experimentation - Matt Pate (Finimize)

Published: Dec. 15, 2020, 6:57 p.m.
Duration: 30 minutes 21 seconds

Listed in: Business

How to Engage Gen Z Mobile Users - Ngozi Ogbonna (Overtime)

Published: Dec. 8, 2020, 6:25 p.m.
Duration: 22 minutes 47 seconds

Listed in: Business

The Power of Programmatic for Mobile Gaming Apps - Pau Quevedo (Goodgame Studios)

Published: Dec. 1, 2020, 8:16 p.m.
Duration: 33 minutes 59 seconds

Listed in: Business

[Rebroadcast] Using Incrementality to Drive User Growth

Published: Nov. 24, 2020, 11:32 p.m.
Duration: 30 minutes 36 seconds

Listed in: Business

The Power of TikTok for Mobile App Acquisition - Katie Perry (Public.com)

Published: Nov. 17, 2020, 4:57 p.m.
Duration: 39 minutes 34 seconds

Listed in: Business

One-to-One Lifecycle Marketing Tips for Mobile - Jessy Hanley (Intuit)

Published: Nov. 10, 2020, 4:57 p.m.
Duration: 33 minutes 36 seconds

Listed in: Business

Mobile Marketing with QSR Giant - Kevin Nemeth (Popeyes)

Published: Nov. 3, 2020, 3:34 p.m.
Duration: 33 minutes 59 seconds

Listed in: Business

5 Tips for Retargeting Mobile Game Users - Ian Masterson (Tilting Point)

Published: Oct. 27, 2020, 5:05 p.m.
Duration: 28 minutes 32 seconds

Listed in: Business

APACs Mobile Marketing Melting Pot - Kabeer Chaudhary (M&C Saatchi Performance)

Published: Oct. 13, 2020, 4:08 p.m.
Duration: 23 minutes 16 seconds

Listed in: Business

Drive App Growth by Building Community - Shana Sumers (HER)

Published: Oct. 6, 2020, 3:38 p.m.
Duration: 34 minutes 9 seconds

Listed in: Business

All about Apple's IDFA changes & future role of MMPs - Susan Kuo (Singular)

Published: Sept. 29, 2020, 3:52 a.m.
Duration: 38 minutes 2 seconds

Listed in: Business

The Opportunities of Shifting to In-App Advertising - Patrik Wilkens (Azerion)

Published: Sept. 15, 2020, 6:41 p.m.
Duration: 29 minutes 54 seconds

Listed in: Business

Mobile Marketing Traffic Beyond Facebook & Google - Misha Syrotiuk (Huuuge Games)

Published: Sept. 8, 2020, 7:34 p.m.
Duration: 37 minutes 39 seconds

Listed in: Business

Understanding African Markets for Mobile Games - Cordel Robbin-Coker (Carry1st)

Published: Aug. 31, 2020, 3:19 p.m.
Duration: 33 minutes 22 seconds

Listed in: Business

Building Trust with Mobile App Users During Coronavirus - Alexandra Kleemann (Shpock)

Published: Aug. 25, 2020, 6:16 p.m.
Duration: 25 minutes 55 seconds

Listed in: Business

Leveraging Dynamic Product Ads to Grow Your App Christian Eckhardt (Customlytics)

Published: Aug. 18, 2020, 5:19 p.m.
Duration: 37 minutes 4 seconds

Listed in: Business

Adapting Mobile Marketing Strategies During Coronavirus - Michael Jessen (Socialpoint)

Published: Aug. 11, 2020, 5:23 p.m.
Duration: 27 minutes 21 seconds

Listed in: Business

Why Transparency Matters on an Impression Level - Daniel Lopez (Electronic Arts)

Published: July 28, 2020, 6:36 p.m.
Duration: 28 minutes 1 second

Listed in: Business

Building Gaming Apps as a Service, Not a Product - Luis de la Camara (Genera Games)

Published: July 21, 2020, 6:19 p.m.
Duration: 36 minutes 28 seconds

Listed in: Business

Growing Your Gaming App Userbase with In-App Surveys - Erik Hegely (Pixel Federation)

Published: July 14, 2020, 5:34 p.m.
Duration: 20 minutes 25 seconds

Listed in: Business

Why the Mobile App Industry is Hot on Creatives - Adam Lovallo (Grow.co, MAU, & Thesis)

Published: July 7, 2020, 3:32 p.m.
Duration: 25 minutes 39 seconds

Listed in: Business

The Untapped Potential of In-App Messaging for Mobile Marketers - Andy Carvell (Phiture)

Published: June 30, 2020, 2:47 p.m.
Duration: 29 minutes 45 seconds

Listed in: Business

Mobile Marketing lessons from LATAM - Mariano Saenz (Winclap)

Published: June 23, 2020, 3:04 p.m.
Duration: 27 minutes 24 seconds

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Why Gaming Apps Should Be Talking Directly to Their Users - Amanda Lulewicz (Glu Mobile)

Published: June 16, 2020, 8:28 p.m.
Duration: 27 minutes 34 seconds

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How to Optimize Your Mobile Marketing Strategies with A/B Testing - Wout Laban (Leanplum)

Published: June 2, 2020, 9:39 p.m.
Duration: 22 minutes 17 seconds

Listed in: Business

The Engagement Pyramid that Keeps Customers Coming Back - Peggy Anne Salz (MobileGroove)

Published: May 26, 2020, 7:10 p.m.
Duration: 30 minutes 18 seconds

Listed in: Business

Major Transportation App Applies Incrementality to UA Campaigns - Antoine Lamy (Raive)

Published: May 19, 2020, 5:18 a.m.
Duration: 25 minutes 27 seconds

Listed in: Business

Marketing Mobile Social Casino Games - Andrey Kuznetsov (KamaGames)

Published: May 12, 2020, 1:12 p.m.
Duration: 36 minutes 32 seconds

Listed in: Business

Demystifying AI for Mobile Marketers - Jim Calhoun (Nectar9)

Published: May 5, 2020, 4:32 p.m.
Duration: 29 minutes 1 second

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Talking Mobile Partnerships and the Index - Itay Vilenchuk (AppsFlyer)

Published: April 28, 2020, 3:05 a.m.
Duration: 29 minutes 26 seconds

Listed in: Business

Getting into People-Based Attribution - David Llewellyn (AppsFlyer)

Published: April 22, 2020, 2:23 a.m.
Duration: 30 minutes 23 seconds

Listed in: Business

Getting Holistic with ROAS - Shay Yosifon (Beach Bum Games)

Published: April 14, 2020, 6:53 p.m.
Duration: 30 minutes 17 seconds

Listed in: Business

Building Trust with Your Product Team - Tommaso Scazzocchio (Freeletics)

Published: April 7, 2020, 11:23 p.m.
Duration: 29 minutes 24 seconds

Listed in: Business

App Store Optimization: How to Get More Traffic to Your App - Warren Woodward (Upptic)

Published: March 30, 2020, 11:09 p.m.
Duration: 29 minutes 14 seconds

Listed in: Business

Optimizing Your App Store Page - Warren Woodward (Upptic)

Published: March 30, 2020, 11:09 p.m.
Duration: 29 minutes 14 seconds

Listed in: Business

Boosting Organic Growth - Ne Djuric (Coca-Cola)

Published: March 24, 2020, 3:24 p.m.
Duration: 23 minutes 23 seconds

Listed in: Business

Converting and Retaining App Subscribers - Haseeb Tariq (Retention App)

Published: March 17, 2020, 4:59 p.m.
Duration: 25 minutes 49 seconds

Listed in: Business

Optimizing Brandformance in Mobile Marketing - Gessica Bicego (Blinkist)

Published: March 10, 2020, 11:47 p.m.
Duration: 33 minutes 17 seconds

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Mitigating Marketing Risks when Scaling - Andre Kempe (Freeletics)

Published: March 3, 2020, 3:40 p.m.
Duration: 25 minutes 40 seconds

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Marketing to Emerging Markets - Josh Gosliner (Juvo)

Published: Feb. 25, 2020, 5:19 p.m.
Duration: 26 minutes 30 seconds

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Closing the Mobile App Digital Gap - Sylvie Vandevelde (itsme)

Published: Feb. 19, 2020, 8 a.m.
Duration: 16 minutes 24 seconds

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Staying Agile with Automation - Maria Fossarello (BlaBlaCar)

Published: Feb. 12, 2020, 8 a.m.
Duration: 23 minutes 47 seconds

Listed in: Business

Valuing Branding in Mobile Marketing - Scott Tomkins (Digital Turbine)

Published: Feb. 5, 2020, 8 a.m.
Duration: 27 minutes 17 seconds

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Diversifying Channels Beyond the Big 3 - Krishnan Menon (Fetch Rewards, Inc.)

Published: Jan. 29, 2020, 8 a.m.
Duration: 32 minutes 56 seconds

Listed in: Business

Retargeting Strategies - Nadav Shalit & Dani Magid (Playtika)

Published: Jan. 22, 2020, 8 a.m.
Duration: 20 minutes 1 second

Listed in: Business

Getting Innovative in Mobile Games Marketing - Farhan Haq (SYBO Games)

Published: Jan. 15, 2020, 8 a.m.
Duration: 31 minutes 9 seconds

Listed in: Business

Learning Along the Way - Lorenzo Rossi (Mobile Marketing Italia)

Published: Jan. 8, 2020, 8 a.m.
Duration: 29 minutes 1 second

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Re-broadcast: Getting Creative with Creatives - Thiago Monteiro (Peak Labs)

Published: Jan. 1, 2020, 8 a.m.
Duration: 35 minutes 33 seconds

Listed in: Business

Re-broadcast: Excelling Marketing Strategies - Matthew Sadofsky (Studio)

Published: Dec. 25, 2019, 8 a.m.
Duration: 26 minutes 48 seconds

Listed in: Business

Setting Up Your Marketing Tech - Christian Eckhardt (Customlytics)

Published: Dec. 18, 2019, 8 a.m.
Duration: 29 minutes 48 seconds

Listed in: Business

Refreshing Your UA Gamebook - Ariel Cohen (Kape)

Published: Dec. 11, 2019, 8 a.m.
Duration: 16 minutes 39 seconds

Listed in: Business

Integrating AI & Machine Learning - Lomit Patel (IMVU)

Published: Dec. 4, 2019, 2:16 p.m.
Duration: 25 minutes 24 seconds

Listed in: Business

Working with Influencers - Kevan OBrien (LBC Studios)

Published: Nov. 27, 2019, 8 a.m.
Duration: 21 minutes 32 seconds

Listed in: Business

Starting Your Own Agency - Rebecca Nackson (Notable)

Published: Nov. 20, 2019, 8 a.m.
Duration: 17 minutes 34 seconds

Listed in: Business

Excelling Marketing Strategies - Matthew Sadofsky (Studio)

Published: Nov. 13, 2019, 8 a.m.
Duration: 26 minutes 48 seconds

Listed in: Business

Tracking Incrementality in UA - Moshi Blum (Adjust)

Published: Nov. 6, 2019, 8 a.m.
Duration: 28 minutes

Listed in: Business

Scaling Niche Marketing - Ryan Watson (onXmaps, Inc.)

Published: Oct. 30, 2019, 12:58 p.m.
Duration: 20 minutes 18 seconds

Listed in: Business

Improving Your Sales Pitch - Drew Fung (Current)

Published: Oct. 23, 2019, noon
Duration: 8 minutes 54 seconds

Listed in: Business

Effective Automation - Jacques Frisch (Glovo)

Published: Oct. 16, 2019, 7 a.m.
Duration: 14 minutes 51 seconds

Listed in: Business

Marketing Multiple Apps Under One Brand - Megan Silvey & Molly Plaehn (ASICS Digital Inc)

Published: Oct. 9, 2019, 9:39 a.m.
Duration: 30 minutes 16 seconds

Listed in: Business

Fighting Cart Abandonment - Mirela Cialai (ZINIO)

Published: Oct. 2, 2019, 2:04 p.m.
Duration: 15 minutes 57 seconds

Listed in: Business

Making Data Driven Decisions - Andy Wong (Jam City)

Published: Sept. 19, 2019, 5:09 a.m.
Duration: 25 minutes 34 seconds

Listed in: Business

Identifying Fraud - Rockford Yapp (Tilting Point)

Published: Sept. 11, 2019, 8:55 a.m.
Duration: 31 minutes 43 seconds

Listed in: Business

Bridging the gap between in-app and brick-and-mortar experiences

Published: Sept. 3, 2019, 9:37 a.m.
Duration: 22 minutes 20 seconds

Listed in: Business

Using Incrementality to Drive User Growth - Vincenzo Serricchio (Delivery Hero)

Published: Aug. 27, 2019, 12:55 p.m.
Duration: 30 minutes 36 seconds

Listed in: Business

Thinking Beyond Revenue - Dora Trostanetsky (SoundCloud)

Published: Aug. 21, 2019, 9:54 a.m.
Duration: 33 minutes 8 seconds

Listed in: Business

Getting Creative with Creatives - Thiago Monteiro (Peak Labs)

Published: Aug. 14, 2019, 9:54 a.m.
Duration: 35 minutes 33 seconds

Listed in: Business

Finding The Right Users And Matching Your Messaging with Sam McLellan (Yousician)

Published: Aug. 7, 2019, 11:30 a.m.
Duration: 29 minutes 23 seconds

Listed in: Business

Building a Strong Marketing Stack with Thomas Petit

Published: July 30, 2019, 2:01 p.m.
Duration: 37 minutes 41 seconds

Listed in: Business

Customer Experience with Eric Stein (Branch)

Published: Feb. 19, 2019, 9:40 a.m.
Duration: 28 minutes 9 seconds

Listed in: Business

Switching Vertical with Patrick Witham (Postmates)

Published: Dec. 18, 2018, 1:51 p.m.
Duration: 13 minutes 58 seconds

Listed in: Business

Cross Device Media with Eric Kovalkoski (Stitch Fix)

Published: Dec. 12, 2018, 9:03 a.m.
Duration: 20 minutes 20 seconds

Listed in: Business

Incrementality with Melissa Lertsmitivanta (Realtor.com)

Published: Dec. 4, 2018, 11:47 a.m.
Duration: 13 minutes 39 seconds

Listed in: Business

Fraud with Sam Bruns

Published: Nov. 13, 2018, 3:35 p.m.
Duration: 17 minutes 52 seconds

Listed in: Business