b'Jesse Lempi\\xe4inen\\u2019s agency helps apps test their marketing strategies for App Store, Google Play, and Steam pages before their product launches. In this episode, you\\u2019ll learn the advantages of a/b testing your app store pages and take away the key metrics to measure.\\xa0\\n\\nJess got his start in mobile marketing at Rovio working on Angry Bird before co-founding Geeklab where he is the CEO today. Jesse is based in Finland.'