The Dos and Donts of Soft Launching a Mobile Game - Matej Lancaric (Lancaric.me)
b'Matej Lan\\u010dari\\u010d has been in the gaming industry for 10 years. He\\u2019s launched 32 mobile games in the last five years as a user acquisition and marketing consultant, and soft launching mobile games is one of his specialties. In this episode, Matej shares some of the biggest mistakes companies make when soft launching their mobile games. \\n\\nMatej is also one of the hosts of the 2 & a Half Gamers podcast. He and Tommy talk about the show and other mobile marketing industry topics at the top of Matej\\u2019s mind.'