Why the Mobile App Industry is Hot on Creatives - Adam Lovallo (Grow.co, MAU, & Thesis)
b'Today\\u2019s guest is a connoisseur of mobile app marketing topics as the co-founder of one of the industry\\u2019s premier conferences. He explains why creatives may be the most important point of leverage for mobile marketers today and why performance creative agencies could become the new model for the industry tomorrow.'