Optimizing Brandformance in Mobile Marketing - Gessica Bicego (Blinkist)
b'Today\\u2019s episode takes you behind the scenes of one mobile app company\\u2019s marketing team makeup. We\\u2019ll touch on paid social, paid content, offline, and display and search performance marketing strategies, and how they mix with branding for optimized \\u201cbrandformance.\\u201d'