How to Nail User-Generated Content Yoann Pavy (Diem)
b'User-generated content, or UGC, is trending in mobile marketing. How do you create a streamlined process for making it? And what\\u2019s the difference between good and bad UGC? Today\\u2019s guest answers these questions based on his tremendous success taking to the streets of New York City with a camcorder to develop creatives.'