The Engagement Pyramid that Keeps Customers Coming Back - Peggy Anne Salz (MobileGroove)
b'Today\\u2019s episode explores the shift happening in mobile marketing through retention. Goodbye to the numbers game of purchase funnels, and hello to engaging customers in their mobile app journeys. Today\\u2019s guest is a mobile marketing journalist and analyst who breaks down what she calls the \\u201cengagement pyramid.\\u201d'