Customer Experience: The Key Ingredient to App Growth - Bryce Boothby (McDonalds)
b'McDonald\\u2019s loyalty rewards app grew to 21 million members within the first four months of launching. Today\\u2019s guest gives the backstory on the three key ingredients to the success of their massive growth. Learn about customer research at this brand\\u2019s scale, how they managed a seamless customer experience, and their creative go-to-market strategy.'