ASO Hacks for Increasing App Downloads - Simon Thillay (AppTweak)
b'Simon Thillay is the Head of ASO at AppTweak, an app store optimization platform. In this episode, he shares how his team helped SoundCloud nearly double the conversion rates of an Apple Search Ad campaign and decrease its CPI by 40 percent. Plus, find out why Simon is excited about Europe\\u2019s Digital Markets Act.\\n\\nSimon is the co-author of the book, Advanced App Store Optimization. He is based in Brussels, Belgium where AppTweak is headquartered.'