Mobile Marketing Traffic Beyond Facebook & Google - Misha Syrotiuk (Huuuge Games)
b'The duopoly of Facebook and Google represents about 70% of the media spent by mobile game marketers. What about the other 30% of traffic sources? Today\\u2019s guest breaks down 6 pillars of ad networks beyond the big two: rewarded videos, offer walls, programmatic DSPs, preload traffic, native content advertising, and direct traffic.'