The Future of Privacy-Safe Advertising on Android - Amit Varia (Google), Niv Klein (AppsFlyer), Pan Katsukis (Remerge)
b'In this episode, you\\u2019ll hear the latest news about Google\\u2019s Privacy Sandbox on Android \\u2013 straight from the source. Pan Katsukis, the co-founder and CEO of Remerge, sits down with Amit Varia, Director of Product Management at Google, and Niv Klein, Product Team Lead at AppsFlyer, to unpack how the Privacy Sandbox will change the future of mobile advertising on Android. \\n\\nFind out how attribution, retargeting, and user acquisition can be done with the Protected Audience API, learn how it limits the sharing of user data with third parties, and find out how it operates without cross-app identifiers like advertising IDs. You\\u2019ll also get advice on what app businesses can do to prepare for the upcoming changes, why this is happening now, and what opportunities are to be expected from the privacy-safe future of advertising.'