How Marketers Influence Consumer Habits - Joaquin Flores (Kavak)
b'Joaqu\\xedn Flores is the Global Online Vice President at Kavak, a digital ecosystem of services for buying and selling used vehicles in Latin America, including financing, maintenance, and auto insurance. Kavak changed the way people buy and sell cars in Mexico and beyond. Joaqu\\xedn discusses how consumers can adapt to new purchasing habits and why building an app was integral to Kavak\\u2019s marketing strategy. \\n\\nJoaqu\\xedn is a mathematician who moved into the world of tech when he realized that individuals have the ability to change consumer behaviors. Before his role at Kavak, he worked in a variety of roles, from search engine marketing for Linio M\\xe9xico and strategic planning for Coca-Cola FEMA to Chief Marketing Officer and Head of Business Intelligence for Variv Venture Builder. Joaqu\\xedn is based in Mexico City.'