Shifting the Mobile Marketers Mindset on Measurement - John Koetsier (Sparkplug9)
b'Today\\u2019s guest says IDFA only ever gave mobile marketers the illusion of certainty. In this episode, John Koetsier, the CEO of Sparkplug9, discusses how to use the measurement tools available today, like SKAN, to arrive at what he calls \\u201ctruthy,\\u201d or within the parameters of an accurate perception of reality. John encourages marketers to move on from the past and embrace the reality that\\u2019s always existed: Mobile measurement techniques aren\\u2019t always perfect.\\n\\nJohn Koetsier also writes for Forbes about technology, including mobile, AR/VR/MR, IoT, AI, and robotics, and he hosts the TechFirst Podcast. Sparkplug9 is a business consultancy that helps tech startups win via data, insights, branding, and attention.'