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Srini called in for our interview from a SoCal seaside coffee shop between tides. He ejected on his busy life to detox for a few days by practicing what he preaches. During our interview you\'ll hear trains pass by, seagulls cawing and Srini get fired up about why becoming UNMISTAKABLE eliminates any notion of competitors.

Over a quick beer in downtown Portland, I met Srini in 2013 at Chris Guillebeau\'s World Domination Summit.\\xa0He just released his first book, UNMISTAKABLE: Why Only Is Better Than Best. You\'ve probably listened to one of his near 700 episodes of his popular podcast The Unmistakable Creative. He interviews everyone from an FBI hostage negotiator to some of my favorites Bob Goff, Rob Bell, Tim Ferris and Seth Godin.

In this podcast he talks about his love for surfing and the metaphors for life he discovered between sets of waves. We chat about how UNMISTAKABLE uses the stages of surfing as the framework for his becoming Unmistakable.

Podcast Highlights:

• Srini\'s favorite surfing locations
• How to avoid the "Mimic Epidemic"
• How to approach hard to get to people
• Why blazing your own trail is your best chance at being UNMISTAKABLE