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b'Craig Hoffman travels to New York City to chat with long-time Train With The Best partner Jimmy DeCicco, CEO of Kitu Life Inc. Along with his younger brothers, DeCicco helped launch Super Coffee into a major brand. What challenges did they face and how did their athletic backgrounds inspire them throughout the process? Plus, why is being "an energy company" more important than being a coffee company?All that, plus a major product announcement in this week's edition of the pod!The Train With The Best Podcast (especially this one!) is powered by Kitu Life Inc. For 25% off Super Coffee and Super Creamer, use the code "TRAINWITHTHEBEST" at checkout at DrinkSuperCoffee.com.Our theme music was made by Jamarian Bates. You can contact him via Soundcloud here: @jaybates40oz!

Follow the show on Instagram: instagram.com/trainwiththebest21. Follow Craig at instagram.com/craig_hoffman and Chris at instagram.com/trainergorres.

We have a brand new code with our friends at Momentous! Use the brand new code TWTB at LiveMomentous.com (automatic when you click the link) for 15% off all orders.

JAWKU provides an elite level timing device at a price anyone can afford. Plus, they have a brand new muscle blaster mini - the smallest and most powerful massage gun on the market. Head to jawku.com/discount/twtb for a 20% discount on all JAWKU products!

We're thrilled to welcome Blazepod to the TWTB family. Use the code TWTB for 15% off your order at Blazepod.com.

Craig is an official Whoop affiliate! You can join him on Whoop by getting $30 off your membership at join.whoop.com/hoffman.

Our theme music was made by Jamarian Bates. You can contact him via Soundcloud here: @jaybates40oz!