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Join us as we discuss an article that Kevin wrote around the core skills that are essential for PMMs where he identifies four different types of PMMS. We then dive into his experience at both early and later stage companies, how to know when you’re ready to build a team, what it’s like marketing a unique self-serve product that’s both B2B and B2C, and defining category creation. Question posed in this interview: “Would you rather be at an A company with a B sales team or have an A sales team and a B product?”