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UPSAHL has ignited a groundswell of fan adoration and tastemaker praise by way of numerous indie alternative gems. \\u201cCan You Hear Me Now\\u201d achieved a palpable viral buzz followed by the widely praised single \\u201cDrugs,\\u201d which has been used in nearly two million TikTok videos, reaching #6 on the Viral Chart and the #1 Sound on the Trends Chart. 2020 was a standout year where UPSAHL released her second EP Young Life Crisis, which Billboard crowned as one of the Top 25 Pop albums of the year. UPSAHL undertook her first co-write on \\u201cGood in Bed\'\' for Dua Lipa\\u2019s GRAMMY Award-winning blockbuster, Future Nostalgia. She has also collaborated with artists such as GAYLE, Renee Rapp, Madison Beer, Mike Shinoda, Jann Dior, Anne-Marie, Little Mix, Alan Walker and NGHTMRE.

The latest EP follows on the heels of UPSAHL\\u2019s highly successful debut headline tour, where she sold out venues across the US, and then continued on an expansive international tour, which included Australia, the UK and Europe. Her high-octane performance style has also earned her spots on major festival lineups, including Lollapalooza, and tour support for acts including Olivia O\\u2019Brien, Fletcher, Yungblud, PVRIS, BROODS, and K. Flay.

Stream UPSAHL\\u2019s latest EP Sagittarius here: https://sagittarius.upsahlmusic.com

04:32 Welcome

05:25 Collaborative songwriting sessions, process of recording "Sagittarius" EP

07:36 Working with Dua Lipa and giving songs away other artists

11:21 Collaborative songwriting process (continued), knowing your place in the room

16:29 Moving from Phoenix to LA, management, getting into sessions

18:30 Blowing up on TikTok with her song \\u201cDrugs\\u201d

25:51 Approach to touring, balancing life as an artist and songwriter

28:05 Economics of touring, opening for artists, UPSAHL\'s team

33:30 Breaking down the Arista Records deal, artist management

43:56 Consistent release strategy

46:53 Working with Gayle and Blu DeTiger, the power of the DM

48:50 Philosophy behind VIP meet and greets

53:02 What it means to "make it" in the New Music Business

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Connect with UPSAHL:

Website: https://upsahl.com

TikTok: https://tiktok.com/@upsahlmusic

Instagram: https://instagram.com/upsahlmusic

Twitter: https://twitter.com/upsahlmusic

YouTube: https://youtube.com/channel/UCRcL5nuXfXB_8k2ikExgCuw

Edited and mixed by Maxton Hunter

Music by Brassroots District

Produced by the team at Ari\\u2019s Take

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