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James Gimian, who has been in publishing since the '70s, started covering the emerging mindfulness movement for a small magazine years ago when he said it became clear that secular mindfulness was taking root in "a big and significant way." In 2011, he spearheaded the launch of Mindful, a mission-oriented non-profit organization and magazine dedicated to bringing secular mindfulness to the masses, offering community building, profile pieces, advice and guidance.