Podcasts Technology Sit Down Startup [Acquired by Apple] Beats by Dres Omar Johnson on building a brand and standing out

[Acquired by Apple] Beats by Dres Omar Johnson on building a brand and standing out

Published: Sept. 28, 2022, 7:34 p.m.

In 2010, Beats by Dre saw a huge opportunity to pivot and make a mark. They were able to uniquely combine the world of sports and music in a way people hadn\u2019t seen before. A clear vision and authentic messaging helped differentiate themselves.\xa0

We talked with former CMO, Omar Johnson, who shared insights from Beats\u2019 early days:\xa0

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  • Set clear objectives. Find an authentic place for your product.\xa0
  • Discover interesting ways to tell the same story. Come up with a clear and simple focus and apply that message to different contexts.

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  • Listen to people\u2019s needs. Pay attention to real human behaviors \u2014 listening is what sparks big ideas.