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How to Gain PR Attention in a World of Digital Media Consumption
b'
Hello and welcome to episode 79 of the Public Sector Marketing Show.
My favourite research of the year is out and I share my top takeaways for public sector PR and media pros.
The 2023 Digital News Report produced by Reuters Institute and University of Oxford highlights how public sector pros need to re-think their PR strategy.
Influencers continue to influence online, podcasting is growing, TikTok is commanding news attention and news avoidance is a big issue.
I speak to Professor Colleen Murrell from the DCU School of Communications, who is lead researcher of the report in Ireland.
So stay tuned and find out how citizens are consuming, or not, news in the Digital Age.
'