Podcasts Government Public Sector Marketing Show
Public Sector Marketing Show

Public Sector Marketing Show

12 episodes

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications. The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.” Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit. Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views. She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco. Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards. Find out more at https://publicsectormarketingpros.com/.

Podcasts

Our Year in Review

Published: Dec. 27, 2023, 11 a.m.
Duration: 18 minutes

Listed in: Government

The Christmas Special

Published: Dec. 20, 2023, 11 a.m.
Duration: 21 minutes 41 seconds

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A Masterclass in Mobile Video Strategy

Published: Dec. 13, 2023, 11 a.m.
Duration: 1 hour 9 minutes 10 seconds

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7 Content Marketing Tools You Didnt Know You Needed

Published: Dec. 6, 2023, 11 a.m.
Duration: 36 minutes 48 seconds

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Are Public Sector Leaders Failing Public Sector Marketing Pros?

Published: Nov. 29, 2023, 11 a.m.
Duration: 35 minutes 57 seconds

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Does Public Trust Matter?

Published: Nov. 22, 2023, 11 a.m.
Duration: 30 minutes 59 seconds

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The Power of Fact-Checking for Public Sector

Published: Nov. 15, 2023, 11 a.m.
Duration: 23 minutes 5 seconds

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Mastering Communications for EU Projects

Published: Nov. 8, 2023, 11 a.m.
Duration: 36 minutes 48 seconds

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How To Tell A Compelling Story To Move An Audience

Published: Nov. 1, 2023, 11 a.m.
Duration: 34 minutes 27 seconds

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Insights from the Worlds Top Content Marketing Influencers

Published: Oct. 25, 2023, 11 a.m.
Duration: 16 minutes 54 seconds

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How to Use Chat GPT Ethically for Public Sector Marketing

Published: Oct. 18, 2023, 11 a.m.
Duration: 28 minutes 18 seconds

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How to Gain PR Attention in a World of Digital Media Consumption

Published: Oct. 11, 2023, 11 a.m.
Duration: 17 minutes 30 seconds

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7 Major Public Sector Marketing Shifts You Need to Adopt Now

Published: Sept. 13, 2023, 11 a.m.
Duration: 35 minutes 5 seconds

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Why my passion for public service drives public sector marketing results | Ep 77

Published: Sept. 6, 2023, 11 a.m.
Duration: 25 minutes

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Best bits from the 2022 Public Sector Digital Marketing Summit

Published: Nov. 17, 2022, 8 a.m.
Duration: 31 minutes 46 seconds

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Public Sector Marketing Pro Audiobook Chapter

Published: Nov. 10, 2022, 8 a.m.
Duration: 46 minutes 7 seconds

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How to Reduce your Digital Carbon Footprint

Published: Nov. 4, 2022, 10:50 a.m.
Duration: 19 minutes 18 seconds

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Should Public Services Be Available Online?

Published: Oct. 13, 2022, 8 a.m.
Duration: 29 minutes 18 seconds

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The 4th Public Sector Digital Marketing Summit

Published: Oct. 6, 2022, 8 a.m.
Duration: 24 minutes 16 seconds

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How to Create Engaging Social Media Content

Published: Sept. 29, 2022, 8 a.m.
Duration: 10 minutes 40 seconds

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Why You Need to Rethink Your Public Sector PR Strategy

Published: Sept. 22, 2022, 8 a.m.
Duration: 31 minutes

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A TikTok Plan for Public Sector

Published: Sept. 15, 2022, 8 a.m.
Duration: 23 minutes 23 seconds

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The Art of Communicating Bad News in Government or Public Sector

Published: Sept. 8, 2022, 8 a.m.
Duration: 37 minutes 31 seconds

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News V Narrative in Digital Communications

Published: June 30, 2022, 8 a.m.
Duration: 42 minutes 43 seconds

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How to Get the Public Behind Your Social Media Campaigns

Published: June 23, 2022, 8 a.m.
Duration: 35 minutes 22 seconds

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Why Social Media is a Public Sector Superpower

Published: June 16, 2022, 8 a.m.
Duration: 45 minutes 52 seconds

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Social Media for Good - From Ukraine to Ireland to Sow Seeds of HopeSocial media for good is powerful. It can transform a crisis into a solution; fear into hope and silence into power. When used from a place of good intent, social media can change lives.

Published: June 10, 2022, 8 a.m.
Duration: 25 minutes 18 seconds

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How to Handle Online Abuse

Published: June 9, 2022, 8 a.m.
Duration: 42 minutes 49 seconds

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Twitter as a PR Tool

Published: May 26, 2022, 8 a.m.
Duration: 28 minutes 15 seconds

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Innovation in Public Sector

Published: May 19, 2022, 8 a.m.
Duration: 51 minutes 22 seconds

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7 Steps to Social Media Success in Digital Diplomacy

Published: May 12, 2022, 8 a.m.
Duration: 40 minutes 15 seconds

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7 Marketing Practices To Avoid

Published: April 28, 2022, 8 a.m.
Duration: 38 minutes 40 seconds

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How to Be A LinkedIn Thought Leader

Published: April 21, 2022, 8 a.m.
Duration: 37 minutes 9 seconds

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Digital Government In Practice

Published: April 14, 2022, 8 a.m.
Duration: 46 minutes 56 seconds

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Big News!

Published: April 7, 2022, 8 a.m.
Duration: 23 minutes 51 seconds

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2022 Digital Marketing Trends

Published: March 31, 2022, 8 a.m.
Duration: 45 seconds

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Making a Case for Remote Working in Government and Public Sector

Published: March 24, 2022, 8 a.m.
Duration: 43 minutes 34 seconds

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Innovation on Social Media is Critical to Success Online

Published: March 17, 2022, 8 a.m.
Duration: 36 minutes 54 seconds

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How to Master Instagram Reels

Published: March 10, 2022, 8 a.m.
Duration: 38 minutes 42 seconds

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How to Leverage Social Media Skills To Land a Promotion in Public Sector

Published: March 3, 2022, 8 a.m.
Duration: 28 minutes 25 seconds

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Does Influencer Marketing Work for Government & Public Sector?

Published: Feb. 24, 2022, 8 a.m.
Duration: 36 minutes 1 second

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Website Marketing in 2022 - Privacy, Personalisation & Promotion

Published: Feb. 17, 2022, 8 a.m.
Duration: 39 minutes 54 seconds

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The Role of Social Media in Law Enforcement

Published: Feb. 10, 2022, 8 a.m.
Duration: 39 minutes 42 seconds

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Social Media News Show January 2021

Published: Feb. 3, 2022, 8 a.m.
Duration: 1 hour 2 minutes 58 seconds

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Social Media and Government, Keeping Citizens Engaged

Published: Jan. 27, 2022, 8 a.m.
Duration: 36 minutes 47 seconds

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How A Pandemic Changed The Rules of Public Sector Marketing

Published: Jan. 20, 2022, 8 a.m.
Duration: 41 minutes 46 seconds

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The Joe Rogan Effect That Will Impact Public Sector Comms in 2022

Published: Jan. 13, 2022, 8 a.m.
Duration: 23 minutes 19 seconds

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The Changing Face of Public Sector Communications in a Post-Covid World

Published: Dec. 30, 2021, 8 a.m.
Duration: 27 minutes 2 seconds

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Christmas Special, 2021 In Review with Joanne & Sophie Sweeney

Published: Dec. 23, 2021, 8 a.m.
Duration: 38 minutes

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Data Driven Storytelling For Public Sector

Published: Dec. 16, 2021, 8 a.m.
Duration: 45 minutes 35 seconds

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2022 Social Media Predictions for Public Sector

Published: Dec. 9, 2021, 8 a.m.
Duration: 54 minutes 30 seconds

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7 Things You Need To Know About Meta

Published: Dec. 2, 2021, 8 a.m.
Duration: 23 minutes 28 seconds

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How to Manage Risk on Social Media

Published: Nov. 25, 2021, 8 a.m.
Duration: 51 minutes 14 seconds

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Why Culture Will Eat Your Digital Communications Strategy

Published: Nov. 18, 2021, 8 a.m.
Duration: 37 minutes 50 seconds

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Social Media and the Law

Published: Nov. 11, 2021, 8 a.m.
Duration: 40 minutes 13 seconds

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Why Comparison Kills Creativity in Social Media Marketing

Published: Oct. 28, 2021, 8 a.m.
Duration: 49 minutes 17 seconds

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How To Disrupt Misinformation Online

Published: Oct. 21, 2021, 8 a.m.
Duration: 40 minutes 47 seconds

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Social Media Trends 2021 - Whats Working on The Social Networks Right Now?

Published: Oct. 14, 2021, 8 a.m.
Duration: 37 minutes 48 seconds

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Charity Marketing in a Post COVID World

Published: Oct. 7, 2021, 8 a.m.
Duration: 31 minutes 51 seconds

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Public Sector Digital Marketing Summit | Communications Lessons from the Frontline of the Pandemic

Published: Sept. 30, 2021, 8 a.m.
Duration: 49 minutes 40 seconds

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How to Communicate Climate Change

Published: Sept. 23, 2021, 8 a.m.
Duration: 16 minutes 39 seconds

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Why Digital Marketing Skills Will Secure Your Employment Future in Public Sector

Published: Sept. 16, 2021, 8 a.m.
Duration: 25 minutes 15 seconds

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#1 Digital Strategy for the Next 10 Years

Published: Sept. 9, 2021, 8 a.m.
Duration: 48 minutes 14 seconds

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What Public Sector Marketing Can Learn from Digital Journalism Tactics

Published: Sept. 2, 2021, 8 a.m.
Duration: 48 minutes 17 seconds

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Best Bits, Bloopers and Bold Advice | Highlights from 25 Episodes of the Public Sector Marketing Show

Published: July 29, 2021, 8 a.m.
Duration: 39 minutes 15 seconds

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Digital News Report 2021: Insights for Public Sector Marketing

Published: July 22, 2021, 8 a.m.
Duration: 27 minutes 15 seconds

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Social Media in the Workplace: Managing The Personal V Professional Voice

Published: July 15, 2021, 8 a.m.
Duration: 45 minutes 8 seconds

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How to Increase Facebook Organic Reach

Published: July 8, 2021, 8 a.m.
Duration: 46 minutes 18 seconds

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How to Manage Your Online Reputation

Published: July 1, 2021, 8 a.m.
Duration: 35 minutes 59 seconds

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State of Social Media in the Public Sector Report USA

Published: June 24, 2021, 8 a.m.
Duration: 43 minutes 39 seconds

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How to Manage Social Media in the Public Sector

Published: June 17, 2021, 8 a.m.
Duration: 43 minutes 25 seconds

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COVID-19 Crisis Communications Lessons

Published: June 10, 2021, 8 a.m.
Duration: 39 minutes 51 seconds

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Why Long-Form Content Marketing Is Not Dead

Published: June 3, 2021, 8 a.m.
Duration: 54 minutes 46 seconds

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How to Build Public Trust with Social Customer Service

Published: May 27, 2021, 8 a.m.
Duration: 37 minutes 27 seconds

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Work Smarter with These Content Repurposing Ideas

Published: May 20, 2021, 8 a.m.
Duration: 52 minutes 1 second

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How to Use Twitter Spaces for Government & Public Sector

Published: May 13, 2021, 8 a.m.
Duration: 40 minutes 49 seconds

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2021 Public Sector Digital Marketing Summit

Published: May 6, 2021, 8 a.m.
Duration: 34 minutes 21 seconds

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The Role of Internal Communications in the Digital Workplace

Published: April 29, 2021, 8 a.m.
Duration: 38 minutes 10 seconds

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What is Data Driven Marketing for Public Sector?

Published: April 22, 2021, 8 a.m.
Duration: 50 minutes 17 seconds

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Mastering Instagram for Government Agencies

Published: April 15, 2021, 8 a.m.
Duration: 38 minutes 19 seconds

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Virtual Event Ideas for Public Sector

Published: April 8, 2021, 8 a.m.
Duration: 23 seconds

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How to Land a Digital Marketing Job in Government or Public Sector

Published: April 1, 2021, 8 a.m.
Duration: 37 seconds

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How to Launch and Build a Public Sector Podcast

Published: March 25, 2021, 8 a.m.
Duration: 41 minutes 58 seconds

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The Power of Radio for Public Sector Marketing

Published: March 18, 2021, 8 a.m.
Duration: 1 hour 3 minutes 34 seconds

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How Public Sector Outperforms Private Sector on Social Media

Published: March 11, 2021, 8 a.m.
Duration: 41 minutes 1 second

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How to Deliver Open and Transparent Government and Public Services

Published: March 4, 2021, 8 a.m.
Duration: 32 minutes 49 seconds

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How to Manage Negativity and Trolling on Social Media

Published: Feb. 25, 2021, 8 a.m.
Duration: 44 minutes 14 seconds

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The Role of Senior Leaders on Social Media

Published: Feb. 18, 2021, 8 a.m.
Duration: 25 minutes 55 seconds

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Why Social Media is Mainstream Media

Published: Feb. 11, 2021, 8 a.m.
Duration: 32 minutes 26 seconds

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How to Become a Social Media Influencer in the Public Sector

Published: Feb. 4, 2021, 8 a.m.
Duration: 38 minutes 5 seconds

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Introducing the Public Sector Marketing Show

Published: Jan. 28, 2021, 10:45 a.m.
Duration: 3 minutes 10 seconds

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Trust & Transparency in Government & Public Sector Communications

Published: May 18, 2020, noon
Duration: 29 minutes 33 seconds

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Social Media as the Antidote to COVID-19

Published: May 4, 2020, 2 p.m.
Duration: 35 minutes 36 seconds

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The Role of Social Media in Public Health Crisis Communications During COVID-19

Published: April 27, 2020, noon
Duration: 26 minutes 58 seconds

Listed in: Government