Podcasts Government Public Sector Marketing Show Does Influencer Marketing Work for Government & Public Sector?

Does Influencer Marketing Work for Government & Public Sector?

Published: Feb. 24, 2022, 8 a.m.

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Influencer marketing happens when brands, and individuals with a large and engaged online following, partner on marketing and communications campaigns.

It\\u2019s a booming business in the commercial world and in 2022 its expected brands will spend over \\u20ac15 billion on influencer marketing.

It\\u2019s also become a mainstream form of digital marketing as we see individuals, we follow sharing experiential reels and TikToks of their new favourite make-up, athleisure line or health supplement. 

But what role can influencer marketing play in government or public sector communications? Or does it even have a role? Well, that\\u2019s what we are going to investigate in today\\u2019s show. 

Coming up in episode 50:

  • Can public sector engage in influencer marketing?
  • How to approach influencer marketing as a government or public sector agency.
  • I speak to Sin\\xe9ad Carroll, founder of Irish Blogger Agency, Ireland\\u2019s dedicated influencer marketing agency. Home to 600+ bloggers, vloggers, content creators and social media influencers with a combined reach in excess of 11million.

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Feedback

Don\\u2019t forget to get in touch with your questions. I love hearing from my listeners, don\\u2019t be a social media stranger. Tweet me at: @JSTweetsDigital

If you would like to be a guest on the show, please get in touch. Email Joanne at info@publicsectormarketingpros.com. 

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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.

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