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Chris and Michael talk about how companies have built online communities and how each company started in different ways. Just because one company builds an online community one way, it does not mean that is the only way to do it. We explore those different ways in this episode. Although we think the technology and platforms are important parts of building an online community, we know that it is not the thing you should start with. Some questions to ask and answer before getting started are: Why are you building this community? What problem are you trying to solve? What will your customers get out of your community? What will they do when they are there? What are some core KPI's that you will track when the community opens up? In this episode we mention how Holly Firestone, Head of Community, from Venafi how she started her community from slack channels so that they can engage their customers. (I'm fairly sure we say her last name incorrectly in the episode, our sincere apologies.)