Episode 023 - Guest Speaker - Carrie Melissa Jones - Author of Building Brand Communities: How Organizations Succeed by Creating Belonging

Published: June 1, 2020, noon

b'Michael and Chris had a great conversation with Carrie Melissa Jones around her new book Building Brand Communities: How Organizations Succeed by Creating Belonging. We talk about the differences between branded communities and other communities. We also talk about top down, bottoms up leadership. Is this true? Is it not true? Carrie will share examples of good and bad leaderships.'