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b"Richard Shotton is a behavioural scientist, Founder of Astroten and an author.\\nOne of my favourite guests returns today as we discuss mental models, psychology, consumer behaviour, principles for advertising, social change and much more.\\nExpect to learn how you can tell someone's mood by the movement of their mouse, why the end of an experience is the most important, what makes the perfect advert, how you can increase workplace safety with skeleton gloves and much more.\\nGet Surfshark VPN - https://surfshark.deals/MODERNWISDOM (Enter Promo Code MODERNWISDOM for 83% off & One Extra Month Free)\\nExtra Stuff:\\nFollow Richard on Twitter -\\xa0https://twitter.com/rshotton\\nBuy Richard's Book -\\xa0https://amzn.to/2YCQfdt\\nBuy Richard's Online Course -\\xa0https://www.42courses.com/courses/behavioural-science-for-brands\\nTake a break from alcohol and upgrade your life - https://6monthssober.com/podcast\\nCheck out everything I recommend from books to products - https://www.amazon.co.uk/shop/modernwisdom\\n-\\nGet in touch.\\xa0Join the discussion with me and other like minded listeners in the episode comments on the MW YouTube Channel or message me...\\nInstagram:\\xa0https://www.instagram.com/chriswillx\\nTwitter:\\xa0https://www.twitter.com/chriswillx\\nYouTube:\\xa0https://www.youtube.com/ModernWisdomPodcast\\nEmail: https://www.chriswillx.com/contact\\nLearn more about your ad choices. Visit megaphone.fm/adchoices"