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b"In this enlightening episode, host Elias Crum (CEO of Martech & Sales tech agency Marketing Guys) sits down with Joe Davy, the brilliant co-founder of Banzai, a leading provider of online event marketing solutions. Join us as we delve into the world of data and its crucial role in organizing successful online events. Discover how the parallel between attending soccer matches versus watching them on TV or reading results can be compared to the dynamics of organizing online events versus trade shows in B2B marketing.\\nThe Marketing Technology Podcast is brought to you by\\xa0Marketing Guys, the #1 Martech agency in Europe.\\nEpisode Highlights:\\n\\nIntroducing Joe Davy and Banzai:\\nGet to know Joe Davy, the co-founder of Banzai, a company revolutionizing event marketing with data-driven solutions.\\nLearn about Banzai's mission and its commitment to helping businesses thrive in the online event landscape.\\n\\n\\nThe Power of Data in Online Event Organization:\\nExplore the critical role of data in planning, executing, and measuring the success of online events.\\nUncover the key data points that can provide valuable insights into audience behavior and preferences.\\nUnderstand how leveraging data can optimize event strategies, increase engagement, and drive meaningful outcomes.\\n\\n\\nSoccer Matches vs. Watching on TV: A Parallel to Online Events vs. Trade Shows:\\nDraw parallels between attending a soccer match live and watching it on TV, and how this relates to organizing online events versus traditional trade shows in B2B marketing.\\nDiscuss the different experiences and benefits offered by each approach and the importance of adapting to changing audience preferences.\\n\\n\\nHarnessing Data for Targeted Engagement:\\nGain insights into the ways data can be leveraged to personalize online events, enhance attendee experiences, and drive meaningful interactions.\\nLearn effective strategies for capturing and analyzing data to refine event marketing efforts and achieve optimal outcomes.\\n\\n\\nFuture Trends and Innovations in Online Event Marketing:\\nDive into the emerging trends and innovations shaping the future of online event marketing.\\nDiscover how data-driven approaches are evolving, and what exciting possibilities lie ahead for businesses in the digital event space.\\n\\nLinkedIn Joe: https://www.linkedin.com/in/joedavy/\\xa0\\nWebsite and blog: https://www.banzai.io/ and https://www.banzai.io/blog/host-webinars-people-love\\xa0\\n** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\\xa0clubmartech.com\\xa0**\\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\\xa0Elias Crum\\xa0at\\xa0e.crum@marketingguys.nl"