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Marketing Technology Podcast by Marketing Guys
The Marketing Technology Podcast is a weekly podcast on marketing technology. We have interviews with software vendors and users like CMO’s.Hosts Elias Crum and Mark van Horik also discuss artificial intelligence, buyer persona’s, customer journeys, customer experiences, and more martech stacking & hacking. Podcasts are in English or Dutch.Podcasts
Marketing Magic with Gen Z: Insights & Strategies with Janet Nawijn of Ormit Talent
Published: Dec. 11, 2023, 10:01 a.m.Duration: 21 minutes 17 seconds
Listed in: Other
Unlocking Meaningful Commerce: Treating Customers Right and Boosting Sales - An In-Depth Talk with Elias Crum and Claudia Pas
Published: Dec. 7, 2023, 12:36 p.m.Duration: 12 minutes 28 seconds
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Exploring the Win-Win-House: Merging In-House and External Agency Marketing for Optimal Success - Elias interviews Kasper Sierslev
Published: Nov. 24, 2023, 9:32 a.m.Duration: 22 minutes 37 seconds
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Unlocking Possibilities: How Accessible QR Codes are Revolutionizing Marketing for the Blind and Partly Sighted with Zappars Caspar Thykier
Published: Oct. 1, 2023, 9:49 a.m.Duration: 24 minutes 25 seconds
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Optimizing Your Website for Maximum Conversions with AI: Insights from Optimonk Co-founder, Csaba Zajdo
Published: Sept. 19, 2023, 7:51 a.m.Duration: 21 minutes 46 seconds
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Unleashing the Hidden Potential: Harnessing the Power of Customer Stories in B2B Marketing - Elias interviews Evan Huck, CEO of UserEvidence
Published: Sept. 14, 2023, 7:12 a.m.Duration: 21 minutes 2 seconds
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Unpacking the Ultimate Email List Building Strategies: Insider Tips to Boost Your Marketing Campaign - Elias interviews Alex Melone and Andrei Marin
Published: Sept. 5, 2023, 4:01 a.m.Duration: 21 minutes 2 seconds
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Across the Pond: Navigating the American Market for European SMEs - Elias interviews Link Brown
Published: Aug. 29, 2023, 6 a.m.Duration: 19 minutes 55 seconds
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The Art and Science of Personalization in Marketing: Navigating the Future Landscape - Elias interviews Rasmus Houlind
Published: Aug. 22, 2023, 7:57 a.m.Duration: 31 minutes 41 seconds
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The Future of Retail: Harnessing the Power of In-Store Digital Media - Elias interviews Paul Brenner (Vibenomics)
Published: Aug. 15, 2023, 3:53 a.m.Duration: 19 minutes 26 seconds
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Maximizing Your Shopping Potential: Unleashing the Power of Google Shopping! - Elias interviews Liam Patterson of Bidnamic
Published: Aug. 8, 2023, 5:47 a.m.Duration: 20 minutes 34 seconds
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Fintech Fastlane: Accelerate Your Digital Marketing Strategies! - Elias interviews Ryan Sonnenberg of SavvyMoney
Published: Aug. 2, 2023, 2:55 p.m.Duration: 22 minutes 41 seconds
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The Art of Pricing in Marketing - Interview with Dan Balcauski
Published: July 6, 2023, 11:20 a.m.Duration: 26 minutes 3 seconds
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Unlocking the Secrets of Web Copy Success: Elias Interviews John Caprani
Published: June 27, 2023, 7:47 a.m.Duration: 20 minutes 21 seconds
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Uncovering the Goldmine: 3 Powerful Tips for Crushing Localized Marketing Goals - Elias interviews Chris Cupero
Published: June 21, 2023, 3:41 p.m.Duration: 18 minutes 49 seconds
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The Online Events Game: Kicking Goals and Scoring Success - Elias interviews Joe Davy, Co-founder of Banzai
Published: June 14, 2023, 6:10 p.m.Duration: 19 minutes 23 seconds
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How to do Personas right - Jim Kraus, President of the Buyer Persona Institute
Published: June 7, 2023, 2:56 p.m.Duration: 23 minutes 39 seconds
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Why Being a Human Is Your Competitive Advantage as a marketer - Elias Interview Bryan Kramer (author and keynote speaker)
Published: June 4, 2023, 10:41 a.m.Duration: 17 minutes 14 seconds
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Using video in your marketing is not as hard as you might think - Elias interviews Humberto Farias, CEO of Fanhero
Published: May 31, 2023, 2:40 p.m.Duration: 18 minutes 31 seconds
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How to prevent overspending on ads during peak seasons - Elias interviews Maor Sadra, CEO at Incrmntal
Published: May 5, 2023, 5:09 a.m.Duration: 18 minutes 31 seconds
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Market Research for Strategic Digital Advantage - Elias interviews Ellie Ahmadi, COM at Sago
Published: May 1, 2023, 8:13 a.m.Duration: 16 minutes 8 seconds
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Lost in translation? Everything on the latest trends in translation technology - Elias interviews Evan Kramer (CEO at Motionpoint)
Published: April 24, 2023, 6:41 a.m.Duration: 19 minutes 30 seconds
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How AI is Revolutionizing Marketing - Elias interviews Nick Liebman, Head of content marketing at Anyword
Published: April 14, 2023, 11:53 a.m.Duration: 27 minutes 5 seconds
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CDP-like results without waiting 6-12 months and spending 7 figures - Elias interviews Sylvain Giuliani, head of growth at Census
Published: March 21, 2023, 7:15 a.m.Duration: 24 minutes 56 seconds
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Digital marketing tips for Saas marketers from a pro - Elias interview Paris Childress
Published: March 14, 2023, 8:19 a.m.Duration: 20 minutes 26 seconds
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Why generalist marketers are important in this time of specialism - Elias interviews Nirosha Methananda
Published: March 8, 2023, 4:57 p.m.Duration: 22 minutes 23 seconds
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How a CDP helps you to find your best customers and target those - Elias interviews Zack Wenthe, CDP Evangelist at Treasure Data
Published: Feb. 21, 2023, 7:46 a.m.Duration: 20 minutes 28 seconds
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Sales effectiveness through the roof using smart insights - Elias interviews Jamie Shanks, CEO at Pipeline Signals
Published: Feb. 16, 2023, 4:13 p.m.Duration: 17 minutes 53 seconds
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How sales enablement will help you to reduce costs and be more productive- Elias interviews Andy Champion, GM of Highspot EMEA and ANZ
Published: Jan. 24, 2023, 7:16 a.m.Duration: 24 minutes 58 seconds
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The money flows out, until your customer says yes! - Elias interview Jed Mole, CMO of Acxiom
Published: Jan. 19, 2023, 8:17 a.m.Duration: 27 minutes 5 seconds
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The Big Shift in TV and how marketers can benefit from this - Elias interviews Tony Marlow, CMO at LG Ads
Published: Jan. 13, 2023, 2:03 p.m.Duration: 18 minutes 28 seconds
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Lead generation: Outbound or inbound? Its all the same! - Elias interviews Ron Story Jr
Published: Jan. 4, 2023, 3:11 p.m.Duration: 19 minutes 4 seconds
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Real estate marketing - its all about the data + bonus tip for your campaign in 2023 | Elias interviews Kurt Uhlir
Published: Dec. 30, 2022, 12:57 p.m.Duration: 18 minutes 20 seconds
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A 2.5 x faster sales cycle using a sales engagement platform - Albert Rhee, Director of Product Marketing at Salesloft
Published: Dec. 21, 2022, 3:53 p.m.Duration: 20 minutes 37 seconds
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How to get 50% return-on-ad-spend using sms in e-commerce - Jason K. Williamson, Founder of E2
Published: Dec. 6, 2022, 11:12 a.m.Duration: 20 minutes 50 seconds
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How to use existing data and tools to offer better personalized online experiences -Cody Shankman, CMO of NowVertical
Published: Nov. 30, 2022, 4:34 p.m.Duration: 21 minutes 51 seconds
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How-to: SEO for B2B in 2023 - Ken Marshall, Chief Growth Officer of RevenueZen
Published: Nov. 9, 2022, 5:13 p.m.Duration: 20 minutes 54 seconds
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Analytics for e-commerce, tips & tricks - Brian Eberman, CEO of Zeenk
Published: Nov. 4, 2022, 2:07 p.m.Duration: 19 minutes 37 seconds
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How to personalize your website and realize 30% increase in conversions- Eric Melchor of Optimonk
Published: Oct. 25, 2022, 1:15 p.m.Duration: 24 minutes 11 seconds
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How to use call tracking for your ads and measure results - Todd Fisher, CEO of CallTrackingMetrics
Published: Oct. 19, 2022, 3:46 p.m.Duration: 19 minutes 55 seconds
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How to use personal video throughout your marketing & sales cycles - Yaniv Siegel, Sales Manager EMEA of Vidyard
Published: Oct. 11, 2022, 11 a.m.Duration: 23 minutes 17 seconds
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How to use e-commerce data to increase customer lifetime value - Valentin Radu, CEO of Omniconvert
Published: Oct. 4, 2022, 3:48 a.m.Duration: 21 minutes 36 seconds
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Marketing automation selection - Akhil Mittal, SVP Global Sales & Marketing of Altudo
Published: Sept. 27, 2022, 9:19 a.m.Duration: 18 minutes 43 seconds
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How to set up a referral program for your company in 3 steps - Chad Durfee, CEO of Referral Wave
Published: Sept. 20, 2022, 6:42 a.m.Duration: 17 minutes 33 seconds
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How to: advertise on podcasts - Mike Kadin, CEO of RedCircle
Published: Sept. 12, 2022, 12:41 p.m.Duration: 20 minutes 34 seconds
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Hope is not a strategy when building funnels! - Alisha Conlin-Hurd, co-founder of Persuasion Experience
Published: Sept. 6, 2022, 12:52 p.m.Duration: 17 minutes 25 seconds
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Political polling and what marketers can learn from it- Peter Shafer, VP Sales & Marketing of Everest Communications
Published: Aug. 30, 2022, 4:48 a.m.Duration: 22 minutes 5 seconds
Listed in: Other
Ad engineering: how the pros do it - Andrew Yates, CEO and co-founder of Promoted.ai
Published: Aug. 23, 2022, 6:42 a.m.Duration: 15 minutes 46 seconds
Listed in: Other
Digital marketing in the insurance industry, and why its different - Ifty Kerzner, President of Kissterra
Published: Aug. 16, 2022, 6:27 a.m.Duration: 18 minutes 55 seconds
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How to: digital marketing tips for local businesses - Laura Nelson, VP of Marketingat Signpost
Published: Aug. 9, 2022, 9:32 a.m.Duration: 18 minutes 30 seconds
Listed in: Other
How sales enablement can help to achieve revenue marketing goals - Kyle Lacy, SVP of marketing at Seismic
Published: Aug. 2, 2022, 2:48 p.m.Duration: 22 minutes 43 seconds
Listed in: Other
Practical use of AI in digital marketing - Erica Salm Rench, COO of Rasa.io
Published: July 27, 2022, 3:46 p.m.Duration: 18 minutes 13 seconds
Listed in: Other
How to incorporate 2-way messaging in your marketing mix & stack - Aaron Weiche, CEO of Leadferno
Published: July 19, 2022, 9:40 a.m.Duration: 18 minutes 4 seconds
Listed in: Other
How to get a 10% increase in net sales by implementing a referral program - Raul Galera, Chief Advocate at Referral Candy
Published: July 12, 2022, 2:51 p.m.Duration: 19 minutes 57 seconds
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A new club for marketers: Club MarTech - Elias, Marten and Mark from Marketing Guys
Published: July 7, 2022, 9:50 a.m.Duration: 4 minutes 50 seconds
Listed in: Other
How to build an email list that gets high paying customers - Luke Charlton, AKA The Aussie Hermit
Published: July 5, 2022, 8 a.m.Duration: 17 minutes 45 seconds
Listed in: Other
How to scale your marketing agency -Itamar Shafir, CEO of Umbrella
Published: June 28, 2022, 2 p.m.Duration: 21 minutes 33 seconds
Listed in: Other
Attribution secrets for B2B marketers - Bonnie Crater, CEO of Full Circle Insights
Published: June 21, 2022, 12:13 p.m.Duration: 21 minutes 33 seconds
Listed in: Other
Email marketing trends for 2022 - Aleksandra Korczynska, CMO of GetResponse
Published: June 14, 2022, 12:52 p.m.Duration: 23 minutes 37 seconds
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Grow your email list, using Twitter - Yannick Veys, CMO of Hypefury
Published: June 7, 2022, 3:37 p.m.Duration: 16 minutes 59 seconds
Listed in: Other
In marketing, the past is no guarantee for future success anymore - Mark Stouse, CEO of Proof Analytics
Published: May 31, 2022, 3:27 p.m.Duration: 19 minutes 12 seconds
Listed in: Other
How to offer digital experiences at an SME budget - Luke Wakefield, CEO at Siteglide
Published: May 24, 2022, 3:52 p.m.Duration: 17 minutes 22 seconds
Listed in: Other
How to make use of AR andVR on your website - Caspar Thykier,co-founder of Zappar
Published: May 17, 2022, 4:32 p.m.Duration: 21 minutes 3 seconds
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How-to: implement predictive personalization in e-commerce - Diane Keng, CEO of Breinify
Published: May 10, 2022, 4:57 p.m.Duration: 25 minutes 17 seconds
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How to: chatbots that drive conversions - Eliav Cohen, Founder of The Bot Lab
Published: May 3, 2022, 1:39 p.m.Duration: 25 minutes 51 seconds
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How to produce the best B2B marketing content - Mark Raffan, CEO of Content Callout
Published: April 26, 2022, 3:48 p.m.Duration: 27 minutes 22 seconds
Listed in: Other
How to make the difference when you run a Magento webshop - Tim Bucciarelli, Ironplane
Published: April 19, 2022, 4:32 p.m.Duration: 23 minutes 10 seconds
Listed in: Other
Why partner marketing should be a part of your marketing plan - Matt Wool, CEO of Acceleration Partners
Published: April 12, 2022, 3:37 p.m.Duration: 22 minutes 5 seconds
Listed in: Other
Permission marketing: How to reward people that see your ads with crypto - Charlie Silver, CEOof Permission.io
Published: April 5, 2022, 4:04 p.m.Duration: 15 minutes 30 seconds
Listed in: Other
The future of virtual events after Covid - Michelle Garrisson and Daniel Moss, co-founders of We & Goliath
Published: March 29, 2022, 12:42 p.m.Duration: 20 minutes 43 seconds
Listed in: Other
8 steps to make a funny sales video that goes viral - Joseph Wilkins, founder of Funnysalesvideos.com
Published: March 22, 2022, 3:28 p.m.Duration: 35 minutes 49 seconds
Listed in: Other
Learn how to deal with the 3rd party cookie ban as a marketer in 15 minutes - Quimby Metlon, co-founder of Confection
Published: March 15, 2022, 5 p.m.Duration: 17 minutes 38 seconds
Listed in: Other
Dont spend a dollar on marketing without knowing your Customer Lifetime Value - Rahul Chauhan, managing director @ Foresight Digital
Published: March 8, 2022, 5:52 p.m.Duration: 25 minutes 1 second
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How to outrank the big players clustering keywords - Skyler Reeves , CEO and founder Ardent Growth
Published: March 1, 2022, 12:57 p.m.Duration: 17 minutes 57 seconds
Listed in: Other
How to create a content marketing machine - James Scherer, VP of Growth at Codeless
Published: Feb. 22, 2022, 2:58 p.m.Duration: 20 minutes 49 seconds
Listed in: Other
The future of software for product marketers - Derek Osgood, CEO of Ignition
Published: Feb. 15, 2022, 6 p.m.Duration: 13 minutes 32 seconds
Listed in: Other
Top 3 mistakes made when hiring a website vendor - Sean Rosensteel, Founder of Savvy Pro Web
Published: Feb. 8, 2022, 6 p.m.Duration: 23 minutes 10 seconds
Listed in: Other
The ideal marketing technology stack for restaurants - Rev Ciancio, Head of Revenue Marketing at Branded Strategic Consulting
Published: Feb. 1, 2022, 10:42 a.m.Duration: 23 minutes 11 seconds
Listed in: Other
How to use inmarket intent customer data and reduce CAC by 70% - Tyler Kemp, founder of Intentflow
Published: Jan. 25, 2022, 6 p.m.Duration: 28 minutes 28 seconds
Listed in: Other
How to onboard SaaS customers like a pro - Kris Mendoza, sr. Director of Support & Services at Act-On Software
Published: Jan. 18, 2022, 6 p.m.Duration: 23 minutes 19 seconds
Listed in: Other
Brand marketing for start-ups - Igor Fedenkoff, co-founder and CEO at Brybe
Published: Jan. 11, 2022, 6 p.m.Duration: 18 minutes 17 seconds
Listed in: Other
Start-up marketing for software companies in 2022 - Tim Partasevitch, Chief Growth Officer at Smart IT
Published: Jan. 4, 2022, 6 p.m.Duration: 26 minutes 46 seconds
Listed in: Other
5 B2B marketing trends for 2022 - Elias Crum & Mark van Horik, Marketing Guys
Published: Dec. 28, 2021, 10:44 a.m.Duration: 42 minutes 58 seconds
Listed in: Other
How to successfully integrate conversational into your MarTech stack - Nate Joens, Co-Founder of Structurely
Published: Dec. 21, 2021, 6 p.m.Duration: 23 minutes 27 seconds
Listed in: Other
How to: advertising on podcasts - Daniel Conn, Co-founder and CRO of Thoughtleaders
Published: Dec. 14, 2021, 6 p.m.Duration: 18 minutes 8 seconds
Listed in: Other
Being a B2B marketing technology manager - Hanna Siljemark, Martech Manager @BIMobject
Published: Dec. 7, 2021, 6 p.m.Duration: 25 minutes 7 seconds
Listed in: Other
How to: Email marketing in Germany - Tobias Eickelpasch, Customer Experience Manager at Evalanche
Published: Nov. 30, 2021, 6 p.m.Duration: 35 minutes 11 seconds
Listed in: Other
Why start a podcast as a B2B brand - Prarthana Sibal, head of client services of Pikkal & Co.
Published: Nov. 23, 2021, 6 p.m.Duration: 20 minutes 21 seconds
Listed in: Other
Navigating marketing blind spots - Mike Stone, CMO of Outlier.ai
Published: Nov. 16, 2021, 6 p.m.Duration: 26 minutes 42 seconds
Listed in: Other
What CRM suits your needs and how to select the right one - Patrick OLeary, CEO of Boostr
Published: Nov. 9, 2021, 6 p.m.Duration: 17 minutes 54 seconds
Listed in: Other
How focus groups help you to get real insights in your target audience - Darshan Mehta,Founder iResearch & author of Getting to Aha!
Published: Nov. 2, 2021, 5 p.m.Duration: 18 minutes 50 seconds
Listed in: Other
The future of marketing is customer, not tech centric - John Wall, Partner at Trust Insight
Published: Oct. 26, 2021, 5 p.m.Duration: 36 minutes 16 seconds
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How to start using video advertising - Gil Sommer, VP of Product at Connatix
Published: Oct. 19, 2021, 5 p.m.Duration: 27 minutes 21 seconds
Listed in: Other
MarTech and scale-up companies growth - Simon Severino, CEO and founder at Strategy Sprints
Published: Oct. 12, 2021, 5 p.m.Duration: 19 minutes 33 seconds
Listed in: Other
How to make creative content less subjective - Anastasia Leng, Founder and CEO at CreativeX
Published: Oct. 5, 2021, 5 p.m.Duration: 18 minutes 31 seconds
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Without data integrity you cant have powerful marketing operations - Verl Allen, CEO at Claravine
Published: Sept. 28, 2021, 5 p.m.Duration: 19 minutes 51 seconds
Listed in: Other
The German MarTech Landscape in 2021 - Jens Polomski, Sr. Marketing Manager at Greator
Published: Sept. 21, 2021, 5 p.m.Duration: 18 minutes 49 seconds
Listed in: Other
How to select the right influencer for your brand -David Morneau, Managing Partner at inBeat
Published: Sept. 14, 2021, 5 p.m.Duration: 18 minutes 10 seconds
Listed in: Other
Dont overcomplicate MarTech - Lee Hackett, CEO at BluprintX
Published: Sept. 7, 2021, 5 p.m.Duration: 23 minutes 24 seconds
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How to have a successful video marketing strategy - Augie Johnston, CEO and founder at Vidchops
Published: Aug. 31, 2021, 7:05 p.m.Duration: 17 minutes 12 seconds
Listed in: Other
Hand-written content in you martech stack? - David Wachs, founder and CEO @ Handwrytten
Published: Jan. 25, 2021, 1:15 p.m.Duration: 26 minutes 57 seconds
Listed in: Other
Growth hacks for start-ups - Hamlet Azarian, Sr. Growth Advisor @ Retail Merchant Group
Published: Jan. 14, 2021, 9:12 a.m.Duration: 29 minutes 42 seconds
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Key trends in content marketing for 2021 - Joe Hyrkin, CEO @ ISSUU
Published: Jan. 8, 2021, 2:53 p.m.Duration: 37 minutes 34 seconds
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How to be successful in eCommerce email marketing - Tyler Sullivan 'Sully', founder @BombTech Golf
Published: Dec. 15, 2020, 2:20 p.m.Duration: 27 minutes 6 seconds
Listed in: Other
Getting things done in marketing (technology) - Darrell Alfonso, Global Marketing Operations Manager @ Amazon
Published: Dec. 3, 2020, 12:42 p.m.Duration: 40 minutes 21 seconds
Listed in: Other
The future of events in B2B is hybrid. Or is it? - Alon Alroy, co-founder at Bizzabo
Published: Nov. 26, 2020, 3:04 p.m.Duration: 19 minutes 48 seconds
Listed in: Other
3 Martech developments for 2021 - Dan McGaw, Founder @ McGaw.io
Published: Nov. 19, 2020, 9:41 a.m.Duration: 22 minutes 21 seconds
Listed in: Other
How to create a brand story - Arjun Sen, President @ ZenMango
Published: Nov. 9, 2020, 6:24 p.m.Duration: 31 minutes 29 seconds
Listed in: Other
A conversational platform for fellow marketers - Pierre Vanderfeesten, Co-Founder @ Brollo
Published: Nov. 2, 2020, 5:54 p.m.Duration: 23 minutes 23 seconds
Listed in: Other
4 Tips on how to move away from 3rd party cookies before it's too late - Kerel Cooper, SVP Global Marketing @ LiveIntent
Published: Oct. 30, 2020, 3:39 p.m.Duration: 40 minutes 34 seconds
Listed in: Other
Using interactive content for your holiday season marketing - Saksham Sharda, Creative Director @ Outgrow
Published: Oct. 21, 2020, 3 p.m.Duration: 23 minutes 56 seconds
Listed in: Other
How your brand reaches people in search - Chris Dickey, CEO and Founder @ Visably
Published: Oct. 19, 2020, 6:55 p.m.Duration: 27 minutes 40 seconds
Listed in: Other
How to use Facebook Messenger as your chatbot - Vince Benedetto, CEO & Founder @ Automated Dreams
Published: Oct. 13, 2020, 2:01 p.m.Duration: 25 minutes 8 seconds
Listed in: Other
How to use location data for marketing - Greg Sterling, VP Market Insights @ Uberall
Published: Oct. 5, 2020, 1:33 p.m.Duration: 31 minutes 31 seconds
Listed in: Other
How to select the right email marketing platform - Jordie van Rijn, founder @ Emailvendorselection.com
Published: Sept. 28, 2020, 6:29 a.m.Duration: 40 minutes 59 seconds
Listed in: Other
How to organize a successful online event - Katherine Martin, Marketing Manager @ Narrative Science
Published: Sept. 14, 2020, 6:31 p.m.Duration: 43 minutes 55 seconds
Listed in: Other
How to manage your social workflow -Xenia Muntean from Planable.io
Published: Aug. 28, 2020, 7:58 a.m.Duration: 51 minutes 49 seconds
Listed in: Other
Some marketing technologies are more equal than others...- Oren Greenberg, On Demand CMO @ Kurve
Published: Aug. 17, 2020, 1:31 p.m.Duration: 43 minutes 35 seconds
Listed in: Other
Be human where it counts. Otherwise automate! - Josh & Sam Ovett - MobilePocketOffice
Published: July 27, 2020, 8:28 a.m.Duration: 36 minutes 5 seconds
Listed in: Other
Best practices from a big martech stack owner - Paul Johnson, Director of Marketing Technology @ LogMeIn
Published: July 20, 2020, 12:26 p.m.Duration: 31 minutes 48 seconds
Listed in: Other
The role of PR in Martech - Interview Aaron Mirck, Presscloud
Published: July 13, 2020, 6:41 a.m.Duration: 45 minutes 23 seconds
Listed in: Other
How to turn In-Person Events into digital experiences - Interview Peter Bell (Adobe)
Published: June 26, 2020, 3:44 p.m.Duration: 42 minutes 27 seconds
Listed in: Other
How to: Let your webinar be the ultimate lead generation machine
Published: June 8, 2020, 11:47 a.m.Duration: 48 minutes 47 seconds
Listed in: Other
How to grow your business during fast changing times (episode 2)
Published: May 11, 2020, 4 p.m.Duration: 43 minutes 7 seconds
Listed in: Other
Marketing & Sales during fast-changing times (episode 1)
Published: May 8, 2020, 5 p.m.Duration: 36 minutes 8 seconds
Listed in: Other
Engage with candidates using marketing technology - Interview Jelmer Koppelmans and Jelmer Zuidema, Roadtrip
Published: May 4, 2020, 5:50 a.m.Duration: 28 minutes 44 seconds
Listed in: Other
Online personalization for B2B - Interview Kirsty Dawe, Webeo
Published: April 24, 2020, 1:54 p.m.Duration: 52 minutes 50 seconds
Listed in: Other
Strategy over tools and attitude over skills - Interview Navid Jafari, Peernova
Published: April 10, 2020, 11:20 a.m.Duration: 41 minutes 8 seconds
Listed in: Other
Invite customers to your story - Interview Evan Knox, Caffeine Marketing
Published: March 31, 2020, 5:10 a.m.Duration: 27 minutes 25 seconds
Listed in: Other
Third party cookie abandonment and the Era of Value Exchange – Interview G’man from Aqilliz.
Published: March 30, 2020, 12:55 p.m.Duration: 28 minutes 37 seconds
Listed in: Other
Personal video in B2B Marketing & Sales - Interview Matt Barnett and Oli Bridge from Bonjoro
Published: Feb. 25, 2020, 10:55 a.m.Duration: 32 minutes 19 seconds
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True data driven decision making - Interview Ole Dallerup - Dreamdata.io
Published: Feb. 11, 2020, 8:51 p.m.Duration: 31 minutes 14 seconds
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Best advice in SEO? Be best in what you do!- Interview Sebastian Hovv - Self SEO
Published: Jan. 28, 2020, 1:37 p.m.Duration: 18 minutes 54 seconds
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E56: How to get the human factor back in customer contact by automation- Interview Wayne Tuck, Pegamento
Published: Jan. 15, 2020, 8:37 a.m.Duration: 24 minutes 35 seconds
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E55: Marketing automation: all-in-one or best of breed?- Interview Bruce Rowley, RSM Marketing
Published: Jan. 3, 2020, 9:52 a.m.Duration: 27 minutes 11 seconds
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E54: Smart marketing and business tips for start-ups in tech - Interview Ellen Bark, Co-founder Collider
Published: Dec. 20, 2019, 9:39 a.m.Duration: 32 minutes 5 seconds
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E53: How to improve conversions by 40% - Interview Lukas Haensch, Pathmonk
Published: Nov. 28, 2019, 9:15 a.m.Duration: 37 minutes 27 seconds
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E52: Relationship between branding and martech - Interview Jan-Benedict Steenkamp, University of North Carolina
Published: Nov. 21, 2019, 9:40 a.m.Duration: 24 minutes 42 seconds
Listed in: Other
E51: Tips on emailmarketing - Interview Frank Strzyzewski and Menno Worst
Published: Nov. 11, 2019, 7:28 a.m.Duration: 30 minutes 27 seconds
Listed in: Other
E50: Next gen SEO - Interview Steve Wiideman
Published: Nov. 5, 2019, 3:02 p.m.Duration: 40 minutes 39 seconds
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E49: Building an email marketing dream list as a smallbiz - Interview Ross Jenkins, DigitalME
Published: Oct. 14, 2019, 9:03 a.m.Duration: 39 minutes 27 seconds
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E48: How to organize your best webinar ever! - Interview Daan Schmidt CEO @ Schmidt Communications
Published: Sept. 25, 2019, 10:03 a.m.Duration: 38 minutes 9 seconds
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E47: Don't talk about customers, start talking to them! - Interview Michelle Huff, CMO @ UserTesting
Published: Sept. 17, 2019, 6:51 a.m.Duration: 35 minutes 48 seconds
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E46: Een toekomstvast marketingteam bouwen - Interview Hans Molenaar, Directeur Beeckestijn Business School
Published: Sept. 9, 2019, 11:13 a.m.Duration: 25 minutes 52 seconds
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E45: Sales enablement in your martech stack - Interview Jake Braly, VP Marketing @ Highspot
Published: Sept. 5, 2019, 9:46 a.m.Duration: 24 minutes 27 seconds
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E44: How marketing can prove its value - Interview Thomas Plocher, CMO at Marketri
Published: Aug. 1, 2019, 6:29 a.m.Duration: 46 minutes 50 seconds
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E43: Sales & marketing alignment in practice - Elias Crum & Mark van Horik @ Marketing Guys
Published: July 12, 2019, 12:40 p.m.Duration: 31 minutes 54 seconds
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E42: How to become a segmentation hero using marketing automation - Elias Crum & Mark van Horik @ Marketing Guys
Published: July 5, 2019, 10:41 a.m.Duration: 29 minutes 19 seconds
Listed in: Other
E41: Let the customer pick you, using intrinsic branding! - Interview Justin Foster and Emily Soccorsy from Root + River
Published: June 25, 2019, 11:22 a.m.Duration: 43 minutes 6 seconds
Listed in: Other
E40: Op het netvlies van je doelgroep door marketing technology - Interview Ivo Ouwerkerk - Business coach en schrijver
Published: June 7, 2019, 9:41 a.m.Duration: 43 minutes 53 seconds
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E39: Marketing technology in automotive - Interview Paul de Vries - Founder of #DCDW and Spokesperson for Marktplaats Automotive (eBay)
Published: June 5, 2019, 7:05 a.m.Duration: 29 minutes 25 seconds
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E38: Hoe zet je een succesvolle chatbot op? - Elias Crum en Mark van Horik - Marketing Guys
Published: May 31, 2019, 10:09 a.m.Duration: 26 minutes 30 seconds
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E37: All-in-one tool or best of breed in an eco-system? - Interview David Hirschfeld - CEO @ Tekyz
Published: May 22, 2019, 2:12 p.m.Duration: 22 minutes 59 seconds
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E36: Which martech to use in an international start-up - Interview Louise Doorn - Founder @ HelloMaaS
Published: May 21, 2019, 1:04 p.m.Duration: 36 minutes 55 seconds
Listed in: Other
E35: Realizing exponential online growth by combining passion and technology - Interview Kenny Kline - Co-founder @ BarBend
Published: April 24, 2019, 12:42 p.m.Duration: 26 minutes 16 seconds
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E34: Conversational marketing, the future in B2B - Interview Mark Kilens - VP of Content and Community @ DRIFT
Published: April 11, 2019, 9:11 a.m.Duration: 31 minutes 57 seconds
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E33: Succesvol voorbeeld van marketing automation inzet in B2B - Interview Irma Tetteroo - Marketing Manager @ PANAS
Published: March 8, 2019, 3:26 p.m.Duration: 36 minutes 17 seconds
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E32: How to select the right marketing automation software - Elias Crum & Mark van Horik from Marketing Guys
Published: Feb. 27, 2019, 10:58 a.m.Duration: 17 minutes 11 seconds
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E31: Skyrocket conversions using webvisitors data - Interview Ali Riaz - Board member @ Task Analytics
Published: Feb. 20, 2019, 10:39 a.m.Duration: 28 minutes 14 seconds
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E30: Conversie optimalisatie door personalisatie - Interview Ruud Buijserd- Co-founder van Klue
Published: Feb. 13, 2019, 8:08 a.m.Duration: 21 minutes 50 seconds
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E29: Buying marketing automation for the 2nd time - Interview Michael Ward - CEO at Net-Results marketing automation
Published: Feb. 6, 2019, 10:43 a.m.Duration: 23 minutes 37 seconds
Listed in: Other
E28: Marketing automation combined with AI - Interview Suvish Viswanathan - Head of Marketing Europe at ZOHO Corporation
Published: Jan. 30, 2019, 1:39 p.m.Duration: 31 minutes 7 seconds
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E27: Marketing Technology in recruitment - Interview Amir Bormand - Founder & CEO at Elevano
Published: Jan. 23, 2019, 8:49 a.m.Duration: 28 minutes 48 seconds
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E26: Marketing Technology at a start-up - Interview Yves Neidlinger - Founder & CEO at Culinarylocal.com
Published: Jan. 19, 2019, 3:26 p.m.Duration: 22 minutes 17 seconds
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E25: 2019 Trends in marketing automation - Interview Nina Church - VP Marketing @ Act-On
Published: Jan. 18, 2019, 10:46 a.m.Duration: 41 minutes 5 seconds
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E24: Personalized interactive content - Interview Nick Mason- CEO & Founder at Turtl
Published: Dec. 3, 2018, 6:56 p.m.Duration: 25 minutes 33 seconds
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E23: Beyond Email Marketing - Interview Peter Bell - VP EMEA Marketing at Marketo
Published: Nov. 13, 2018, 10:05 p.m.Duration: 35 minutes 34 seconds
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E22: Wekelijkse update met marketing technology news (Elias Crum en Mark van Horik)
Published: Nov. 7, 2018, 1:42 p.m.Duration: 31 minutes 30 seconds
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E21: Interview with the Godfather of Martech Scott Brinker - VP Platform Ecosystem at HubSpot, Editor at chiefmartec.com, Program Chair of MarTech
Published: Nov. 5, 2018, 9:18 a.m.Duration: 26 minutes 3 seconds
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E20: How to effectively use mobile in your marketing technology mix - Interview Bill McDaniel, mobile march specialist-
Published: Oct. 29, 2018, 6:10 p.m.Duration: 29 minutes 52 seconds
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E19: Relevant communiceren met Unless - Martech van Nederlandse bodem! - Interview Sander Nagtegaal (CEO van Unless.com)
Published: Oct. 23, 2018, 4:35 p.m.Duration: 37 minutes 39 seconds
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E18: How to avoid mistakes when selecting marketing automation - Interview Henrik Becker (Marketing Director at Net-Results Marketing Automation)
Published: Oct. 17, 2018, 1:21 p.m.Duration: 23 minutes 2 seconds
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E17: Wekelijkse update met marketing technology news (Elias Crum en Mark van Horik)
Published: Oct. 5, 2018, 10:53 a.m.Duration: 24 minutes 26 seconds
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E16: Martech tools voor online marketeers - Interview Marko Banfi (marketeer bij XCESS Expertisecenter)
Published: Oct. 1, 2018, 9:40 p.m.Duration: 23 minutes 40 seconds
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E15: The future of marketing automation - Interview Olaf Kowalik (Director of Product Management at Act-On Software)
Published: Sept. 28, 2018, 7:39 a.m.Duration: 22 minutes 5 seconds
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E14: How and why to start a corporate podcast - Interview James Carbary (from the B2B Growth Show podcast and Sweetfish Media)
Published: Sept. 18, 2018, 7:44 p.m.Duration: 32 minutes 18 seconds
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E13: Klipfolio's practical use of marketing automation- Interview Phil Gamache (marketing automation manager @ Klipfolio)
Published: Sept. 12, 2018, 9:48 a.m.Duration: 44 minutes 29 seconds
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E12: Marketing automation en samenwerking Marketing & Sales bij AFAS Software- Interview Jop Hessel (online marketeer @ AFAS)
Published: Sept. 5, 2018, 10:18 a.m.Duration: 24 minutes 31 seconds
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E11: Marketing automation implementatie bij Flynth Accountants & adviseurs- Interview Chantal Hulst (online marketeer @ Flynth)
Published: Aug. 29, 2018, 1:47 p.m.Duration: 24 minutes 28 seconds
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E10: Marketing Automation integreren met CRM - Interview Ernst Peter Tamminga (XCESS Expertise Center)
Published: Nov. 10, 2017, 9:44 a.m.Duration: 17 minutes 44 seconds
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E9: Trends in Marketing Automation - Interview with Bill Pierznik (Act-On Software)
Published: Oct. 31, 2017, 3:24 p.m.Duration: 25 minutes 3 seconds
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E8: Data is het nieuwe goud - Interview met Levi Witbaard (OBI4wan)
Published: Oct. 28, 2017, 8:20 a.m.Duration: 19 minutes 55 seconds
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E7: Best practices in e-mailmarketing - Interview met Robert Rebergen (E-Village)
Published: Oct. 20, 2017, 1:17 p.m.Duration: 13 minutes 49 seconds
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E6: De mogelijkheden van chat voor online conversie - Interview met Nick Blom (LiveChat Service)
Published: Oct. 14, 2017, 4:20 p.m.Duration: 20 minutes 55 seconds
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E5: Marketing automation implementatie learnings van The Datacenter Group - Interview met Lisa da Licho en Mir Verkaaik
Published: Oct. 6, 2017, 8:41 a.m.Duration: 31 minutes 40 seconds
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E4: Wat marketing technology doet voor PAL-V, de eerste vliegende auto ter wereld - interview met Marco van den Bosch, Marketing Directeur Benelux van PAL-V
Published: Sept. 29, 2017, 11:20 a.m.Duration: 11 minutes 29 seconds
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E3: Realtime dashboarding - Marketing Technology interview with Igor Jurgens from Klipfolio
Published: Sept. 22, 2017, 2:12 p.m.Duration: 20 minutes 20 seconds
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E2: Adaptive journeys & artificial intelligence - interview with Jenny Beibl from Act-On
Published: Sept. 15, 2017, 12:50 p.m.Duration: 18 minutes 4 seconds
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E1: Trends in Marketing Technology
Published: Sept. 10, 2017, 11:44 a.m.Duration: 24 minutes 1 second
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