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b"** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\\xa0clubmartech.com\\xa0**\\nAround 35% of your CRM data is useless after 12 months. That's over a third! There are ways to solve this and that's one of the topics in this episode.\\nIn this episode,\\xa0Elias has a chat with Jamie Shanks about sales effectiveness and how sales technology and the right insights can help sales to be more effective.\\nJamie is the CEO of Pipeline Signals and the author of 2 books: Spear Selling and Social Selling Mastery.\\n\\xa0\\nTopics we discuss:\\nThe importance of correct data in your CRM\\nHow to use sales tech to be more proactive\\xa0\\nHow to get to the ultimate ABM list\\nLinkedIn Jamie: https://www.linkedin.com/in/jamestshanks/\\xa0\\nWebsite Pipeline Signals: https://pipelinesignals.com/\\xa0\\n\\xa0\\n** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\\xa0clubmartech.com\\xa0**\\nThe Marketing Technology Podcast is brought to you by\\xa0Marketing Guys, the #1 Martech agency in Europe.\\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\\xa0Elias Crum\\xa0at\\xa0e.crum@marketingguys.nl"