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b"** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at clubmartech.com **\\nWhen Artificial Intelligence (AI) comes up, a lot of marketers raise their eyebrows and tend to think that's a pretty intangible technology and, probably not something for their daily practice. But in fact, AI can be used daily and very easily. How? Listen to this episode!\\nIn this episode,\\xa0Elias has a chat with Erica Salm Rench, the COO of Rasa.io. Rasa is a very sophisticated email marketing tool.\\nTopics we discuss:\\nSEO and AI\\nHow to use AI to personalize email marketing\\nAI, done in an approachable way\\nLinkedIn Erica Salm Rench: https://www.linkedin.com/in/esalm/\\xa0\\nWebsite Rasa: https://rasa.io/\\xa0\\nThe Marketing Technology Podcast is brought to you by\\xa0Marketing Guys, the #1 Martech agency in Europe.\\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\\xa0Elias Crum\\xa0at\\xa0e.crum@marketingguys.nl"