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b"Marketers are gathering tons of data. In practice, a lot of marketers, however, don't know how to actually make use of this data. That's what we are talking about with Mike Stone in this episode. Elias has an interview with him and discusses the following topics:\\nA recent study by Outlier 'Navigating marketing blindspots'\\nExamples of practical use of data in marketing\\nHow AI can help marketers find blind spots in their data\\nLinkedIn Mike Stone: https://www.linkedin.com/in/mikestonemarketing/\\xa0\\nWebsite Outlier: https://outlier.ai/\\nThe Marketing Technology Podcast is brought to you by\\xa0Marketing Guys, the #1 Martech agency in Europe.\\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\\xa0Elias Crum\\xa0at\\xa0e.crum@marketingguys.nl"