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b'In this episode,\\xa0Elias has a chat with Ellie Ahmadi, the CMO at Sago - a global market research partner, empowering confident decisions by connecting human answers to business questions.\\nEvery marketer knows that market research is important. But how do you structurally perform research in an online environment that is constantly changing? This is one of the topics we discuss in this episode.\\xa0\\nOther topics we cover:\\n3rd party cookies and market research: how do these fit together?\\nDifferent formats of research\\nIs market research available for any company?\\nThe investments associated with market research\\nLinkedIn Ellie: https://www.linkedin.com/in/ellieahmadi/\\nWebsite Sago: https://sago.com/\\xa0\\n\\xa0\\n** Are you a Martech Enthusiast? Subscribe to our 2-weekly newsletter at\\xa0clubmartech.com\\xa0**\\nThe Marketing Technology Podcast is brought to you by\\xa0Marketing Guys, the #1 Martech agency in Europe.\\nIf you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact\\xa0Elias Crum\\xa0at\\xa0e.crum@marketingguys.nl'